I can't emphasize @George Skidis' recommendations enough.  

Emphasize that "selling your house will be easier than you think".Consider working with a mailing list broker to get list suggestions that everyone else isn't using.

After considering local laws and other professional legal advice, the 2 things I took away from this article were:- Always emphasize you were "fearing for your life" or for that of a "loved one". - Never say you shot or killed the assailant, only that you "fired your weapon in his direction".

Emphasize the repairs needed (roof, plumbing).

Philip, Jon is right when he emphasizes local lenders.

Explain to him that you're doing this because you can't financially afford the old way and its also making you personally unhappy but emphasize that you value him and you you owe him the opportunity to make things right.

Some of you are probably wondering why I emphasized "woman"... if you would've gone through the hell I have gone through in the past few months, you might understand.

If you emphasize that people can buy a home with 3.5% down rather than 20-25%..this would be really appealing to people.

The classic difference between the two systems lies in the different means they take to establish themselves: communism emphasizes the impracticability of replacing the existing social order by means other than armed force or outside intervention; the advocates of socialism seek to establish it by peaceful means, through election and legislation rather than force.

I've dealt with too many agents who over emphasize the problems in the beginning of a phone conversation or showing, and they will always promote the more quality listings first.