Using pricing tools or keeping an eye on your competitors can optimize your earnings.3.

First, take a close look at your expenses—are there any you can trim or optimize?

Plus, with your own website, you can run Google Analytics to analyze and leverage your traffic as well as a blog for SEO.

Since Airbnb remits at the state level when I see high numbers (or low) of what I am remitting for other OTAs/direct I then drill down to make sure listings are optimized on all channels.

Some design and amenity ideas:+ Welcoming living space with plush seating for family hangouts+ Coffee bar or stocked tea station for early mornings before campus events+ Dining table or breakfast nook perfect for family meals+ Dedicated workspace for parents who need to check in on workFor sports fans, tap into their game-day energy and make your STR the go-to spot for a fun, convenient stay:+ Big, comfortable seating & a great TV setup (think oversized couch, streaming sports channels)+ Game-day essentials like a mini fridge stocked with game-day snacks/drinks+ Outdoor space with a grill & seating for pre- or post-game gatherings+ Good parking (sports fans hate scrambling)+ Team spirit decor touches (subtle, not tacky—think framed sports prints, not full-on mascot murals)Your design & reviews will do most of the marketing but to market directly to these guests:🎯 List your STR on sites where parents and alumni book (if allowed)🎯 Partner with local businesses—coffee shops, sports bars, or tailgate services—where your ideal guests hang out🎯 Optimize your listing title and description with phrases like “Perfect for Visiting Parents & College Game Days”🎯 Time any discounts/promotions around major campus events—homecoming, graduation, big rivalry gamesThink of it this way, you’re not just offering a place to stay—you’re creating an experience they’ll want to book again and again.

Not everything has to be logical and strictly numeric and fully optimized at the end of the dayThank you again and Best of Luck to you!

People are optimizing empty lots first and some knock downs are currently happening. 

We would greatly appreciate any valuable insights or suggestions from the BP community on how we can effectively and safely optimize this process.I look forward to hearing from you all!

There was a guy named Josh that was doing a lot of the internet marketing/SEO/email lists/etc for a local internet marketing guru here in Atlanta named Matt Bacak.

Be honest and rate yourself from 1-10... if you're a 10 in marketing but a 4 in sales, instead of losing deals and higher spreads to "learn the ropes", you can max out on what you're good at, bring that value to the table and find a 10 in sales.This goes with everything among the business...We realized we sucked at initial calls so instead of getting better, we focused on hiring the best at initial calls, and this was one of our best hires. we went from 10 deals/month to 20 deals/ month almost by the next month after the hire.We did this again on the title side, and it freed up our work load to almost half it's size.Moral of the story provide value with what you are good at, value exchange and partner with someone, or hire people to fill the spots you aren't optimal in.Doing so allowed me to create a virtual wholesale system in other cities (right now we are looking for the best wholesalers in San Antonio to expand to also) by providing my value: prescreened high quality leads, to good wholesalers... we split 50/50 they get leads ready to sign, I take on the marketing and screening, they create the bigger spread than I could, I cover marketing costs, they get 50% equity split on leads that were free to them... that's a win-win-win... allowing us to expand to as many deals/month the experienced wholesaler can handle.