I'M obviously talking in areas that the income in general is lower, in a class A or B area I agree If the clientele is big enough I'd rather go with 3× than 2.5×

Now, you've got an asset instead of a liability that's appreciating in value as and reducing debt, and you started now instead of 6 months from now, thus you're further ahead, and the price of the asset is lower now that it would be then.

Now, I’m paying myself in the lower 5 figure range after product cost, marketing, employees, and reserves.Do I double down and open a new business in the same market, or play it safe and start investing the cash on hand?

I use minimum night stays but these are much more difficult to keep up with than on Homeaway/ VRBO.I wonder if increasing the cleaning fee and lowering a nights stay would put off some potential customers than just think they are being price gouged on the cleaning fee?

There are only 2 women in the units, one in each of the lower apartments.

With that pricing, all of your account balances - regardless of the titling - and the activity can be analyzed together to give you lower pricing.

I moved out of my house a few months ago and now rent a room from a friend so that I could lower my expenses and make that house a short term rental.  

However, it also depends what exactly those expenses are, e.g. unnecessary payroll would be something you should be able to correct (and if you lower it, you increase the value of the Facility); high flood insurance or excessive property taxes are what they are and typically cannot be reduced, very well throwing off the "industry standard".Typically we recommend buying a Facility as it is currently performing (past 12 months) and use a pro forma only for where you can realistically take it. 

The lower the price point I would not. 

If you come up with a 20% down payment a smaller bank will likely lend to you with a lower score.