You have to get the right audience to get the real answer.

I'd look at your property's strong points and target the audience looking for those things (i.e. you're a half of a mile from the freeway?

My current project is an integrated Google Ads / Meta lead funnel with targeted and re-targeted advertising to a very small and defined audience.

)  That's why we take super detailed video that includes coming and going for our clients and explicitly address perception.I often tell investors you have to buy for the broadest audience - not just the 'urban' guest.

The question is not whether the bears fit the theme, it’s whether they limit your audience. 

The next day I was on a panel and I saw her in the audience along with other students.

Also, who is your audience in Philadelphia for short term rentals?  

Especially for out-of-area screening, portfolio comparisons, or brokers/investors evaluating multiple sites quickly.I also agree BP’s core audience is rental-focused, not entitlement-driven developers.

It contains our core identity, audience deep dive, strategy and more. 

It's about targeting the right audience at the most affordable cost.