I am an agent who is new to the business. Just recently started at a land brokerage that specializes in agricultural land. I am running into a unique problem where I can find potential buyers of raw land and agriculture in particular but they will not sign a right to represent because they are sophisticated enough to purchase direct. "If you get a listing as a seller, feel free to text it to me." is a common phrase I hear. I will find out that they aren't kidding around because applications like propstream will show them as having $40 million or more in equity across many properties in more cases than you would believe. Cold calling has proven very effective at building a buyers list of high net worth individuals but nobody wants to sell anything. Its bizarre!!

What are good strategies to get listings as a seller agent for Raw Land? I am open to a lot but I want to make sure I am on the right track and do not light money on fire so to speak. So far I have focused on trying to get listings for active farms as turnkey sales but maybe vacant land is easier to get listings with as a seller agent?

I have met with other agents at my brokerage and they don't even do mail campaigns or anything like that because response rates for Agricultural Land are typically low according to them. They have gotten away with doing everything word of mouth which does not sound efficient to me.

I go back and forth between Minneapolis-St. Paul and Rochester, Minnesota but could do a larger area even across state lines into Iowa or Wisconsin if I needed to but I think I need to at least get one local listing first.