How are you guys capturing leads directly from your listings instead of losing them to Zillow and Realtor.com? Feels like those platforms take your listing and send the buyer to three other agents.
Technology · Member since 2026 · 74 posts · 27 votes
6mo
You don’t fix this by using Zillow better. You fix it by building something Zillow can’t touch your own branded capture system where every lead goes directly to you exclusively.
Realtor · Phoenix, AZ · Member since 2026 · 9 posts · 4 votes
3mo
Treat every listing as a content asset, not just an MLS entry. Dedicated property pages on your own site, neighborhood context, local data, and a clear reason to reach out directly rather than hit the "contact an agent" button that routes to whoever paid for the zip code that week.
Email capture is also useful. A buyer who downloads a neighborhood guide is a lead you own. A buyer who clicks through Zillow is someone else's conversation.
The listing is the hook. Everything around it is the net.