What makes a Real Estate Firm/Brokerage "Investor Friendly"?

What makes a Real Estate Firm/Brokerage "Investor Friendly"?

Professional · Atlanta, GA · Member since 2015 · 85 posts · 15 votes

Hello,

I've been hearing this term thrown around pretty frequently--"Investor Friendly firm".  I see local agencies and big name firms claim "we are investor friendly".  However, when I speak with the managing broker or owner of these firms, to ask questions about what makes this statement true about them I get  jargon that "sounds good" to say, but means nothing.  I asked one broker, "what is your position on your agents engaging in wholesaling activities?"  For one, he did not know what I was talking about; and 2.  he said "why would you do that? Just list the property for a retail price".  Mind you, he's with a brokerage that says it's "investor friendly".

So, my question is this:  licensed agents, what are some of the things your true "investor friendly" firm offers that is supportive of your business?

If you have not found this true "investor friendly" firm, what are some things you would like to see offered?

Broker-owners/Managing Brokers:  how do you limit your exposure when "hiring" investor/agents?  What type of fee structure per deal do you have in place? 

Thanks!

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  • Investor · Lafayette/Baton Rouge, LA · Member since 2013 · 1k+ posts · 915 votes
    11y

    Well @Renee Cato, people use terms kind of loosely and differently in different areas.  Here's my take on each.

    An "investor friendly firm" from my perspective as an investor with a realtors license is a firm that treats me like an independent contractor, not an employee.  I'm with KW and I don't have production quotas (listings, sales, open houses, phone duty, etc.) or requirements that dictate what I spend my time on.

    I believe when brokers advertise that they are "investor friendly," they are directing that to investors who can be clients as buyers, sellers, or PM.  I don't think they are trying to attract investors as realtors.

    Wholesaling is a foreign concept to many in the retail real estate (brokerage) business.  If you refer to "assignments" that is a more familiar term (in my area) that they can relate to.  If you walk in to a broker and ask how they feel about you doing wholesale deals that cut out the broker and you make money, they are likely to have a problem with that.

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