Investor · Princeton, NJ · Member since 2018 · 21 posts · 8 votes
Hey all! Soon to be a real estate agent in NJ as my very serious side hustle. I was wondering what some of the best / preferred methods are to lead generate as someone that's new to the industry. Also, really excited in connecting with the BP and local NJ community so feel free to connect. Would love to hear your story!
I've found Real Estate to be one of the most difficult and most rewarding industries to be in. Your number one job isn't selling houses though. It's "Prospecting". The best Real Estate Agents are the best prospectors!
Let's see... Go find what listings your office has and ask the agents if you can hold the listings open. Pick an area to farm and send out postcards via the USPS's Every Door Direct Mail (EDDM). Ask top agents if they can refer you to any leads... maybe they'll have some lower end buyers/sellers/renters they don't want to work with and instead of throwing them away they can refer them to you and eat a little of the pie. Call expired/FSBOs (if you have the stomach for it).
Be creative. Offer everyone something of value. What can you offer over the agent who's been in the business for 30 years?