Using AI Agents on Brokerage Websites for 24/7 Inquiries?

[Harvey Gill]

Been thinking about the constant challenge agents face balancing active clients with the steady stream of website inquiries that come in at all hours. It feels like a potential bottleneck, especially for questions about specific listings or general market info that pop up late at night or when agents are out showing properties.

Agents are notorious at not picking up their calls. Coming from a marketing background observing brokerage web traffic and lead flow, it seems like many potential contacts might slip away if they don't get a quick answer. There should be an AI agent in a form of a chatbot that has access to the internet and the realtors listings, so it can answer the users inquiries and also extract the user's contract data, so the agent can close them later on.

I have spoken with realtors and investors about using an AI agent and they are either scared that AI will take their jobs or are afraid that it might say something foolish. Currently, AI agents are going to empower workers and if it has access to proper data it drastically lowers the chance that it will say anything outlandish. 

This leads to an idea I wanted to float here: What are people's thoughts on using more advanced AI agents directly on brokerage websites?