Marketing tactics to attract NYC buyers

Flipper/Rehabber · Bloomfield CT · Member since 2020 · 1k+ posts · 409 votes

I am seeing at uptick in buyers from NYC shopping for homes in Connecticut which is causing me to ask what is the best way to market to those in the city?

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Kiernan LaFaver
Real Estate Agent · Central New York · Member since 2023 · 207 posts · 96 votes
9mo
More or less in the same boat for different reasons. Considering a mix between Facebook and Google ads. Google ads tend to have higher return from what I’ve seen, but are more dependent on people going key words in a certain area. Facebook is just a big shotgun approach and mass marketing that has lesser return and in my experience lower intent. Following as I’m interested to see what others say as well
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Abel CurielBusiness Member
Real Estate Agent · Queens, NY · Member since 2016 · 2k+ posts · 1k+ votes
9mo
Agreed with @Kiernan LaFaver re: Google Ads. Google and YouTube are good targets for high-intent leads. Social media leads are of lower quality.
I took a shortcut and hired a consultant who does keyword research, helps me determine which keywords to target, and monitors analytics for feedback. Minimum recommended Google ad spend is about $300/month.
Another way to attract buyers could be partnering with local photographers/videographers who have a strong social media following. Collaborate on Reels, YT shorts, etc., and set up manychat automations wherever possible to collect lead contact information.
If you're open to paying a commission/referral, invite local agents to generate buyer leads for you by marketing your properties.
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