Wholetailer & Architect · San Francisco, CA · Member since 2015 · 544 posts · 298 votes
I've been doing direct mail marketing for 6 months (with no contracts yet) but it hasn't been to areas my wife and I would want to live. We are looking to move to San Mateo, San Carlos, Pacifica or smaller cities near there in the SF Bay Area. These are pretty high priced areas but I would be targeting properties below median price for the area
I have a few questions
1. Would you recommend a post card or letter with our picture and story that we grew up in the area and are frustrated by bidding wars and you can avoid real estate commissions, repairs and sell to us quickly?
2. Should I split test my normal mailers with the above? (Not just what you would like me to try as a guinea pig but based on your past results)
3. Any wholesalers out there with properties in these areas sub $750,000 let me know.
1. Do not mention bidding wars. They as the sellers want bidding wars. Do mention the avoid commissions, repairs, closing costs, and not having buyers trampling through your house.
2. Yes, you should always split test.
3. If you've been mailing for 6 months with no results, it may be time to re-examine your process to figure out where you need improvement. Are you not following up enough, not mailing enough, have a poor quality list, have poor quality letter, etc.
I'm surprised you've been mailing for 6 months based on your 1st question. People want bidding wars! Mentioning that they wouldn't get it is a con not a pro.