I have read in Brandon Turner's Rental Property Investing book of his technique of giving multiple offers on the same home for the seller to choose from. He illustrates the power of this technique by explaining the thought process from the seller's mind shifting from "yes" or "no" on 1 offer to "which of these 2 offers is the best?" He explains this choice gives a higher chance of getting an offer accepted.

I have played around with the numbers (i.e. full list price with seller contributing full closing costs vs. lower list price and seller contributing less closing costs). I am trying to figure out where the silver lining is with making the offers advantageous for me, and enticing to the seller. Has anyone tried this before? If so, how did the numbers work out to be to your advantage but also make the seller really have to "choose" between the two? I understand the seller's net proceeds should be relatively close in both options, but just trying to figure out the best way to do it.

Thank you for your time!