Question on advertising cash offer and signing a flat fee listing

Question on advertising cash offer and signing a flat fee listing

Pittsburgh, PA · Member since 2014 · 5 posts · 1 vote

Hi,

I just wanted to start by saying I pride myself in being a realtor and doing things the right way, which is why I am here seeking advice from the community on their feedback. My question is this.

What if I were to advertise that I could provide a cash offer in 24 hours or less, similar to a lot of the i-buying phase we are seeing now. I would then generate a lead and go and visit the lead on an appointment. I would then at DISCLOSE at first contact that I am a licensed realtor, and then provide them with a consumer information statement and answer any questions that they have about the laws of representation.

I would inform them that I work for an investor (which is true) that is looking to purchase properties for cash, and has authorized me to make offers on their behalf (which is true) and I would have an interest in making an offer on their property acting as the principal buyer.

I would then have them give me a tour of the property. Let's say I then made a legitimate offer for $70,000. Then let's say the seller declines but says they would sell for $80,000. I tell them I cannot do $80,000 but if they wanted to sign a listing with me for 6 months, I might be able to get them something closer to what they were asking for. I explain possibly we could try to get them matched with a higher end user, but there is a higher fee involved. If they are happy with 'Netting' $80,000, I would like to have their permission to list the property for $92,000 to help cover this fee. I would then review the cost break down, explaining how closing fees worked (commission fee, transfer fee, title fee, loan, lien and tax payoff etc)

Then I would list the property in the MLS with the normal procuring fee of 3.5% (flat fee $2,870 and keep the rest of the flat fee (with my broker of course), the remaining $6,970.

I don't feel this is unethical (in concept) for several reasons. 1.) I feel they are better represented by a licensed realtor with full disclosure than a wholesaler, who may not be disclosing fully, letting people in and out of the house unlicensed, in addition to a plethora of other things. 2.) Commission rates are negotiable, as stated by the REC. 3.) I'm providing a service by getting them the amount they wanted too or close too it, while fully disclosing what they will actually be netting, which is an advantage over even some agents explaining exactly what they net break down will be after fee distribution, transfer tax, title fees, loan pay off etc.) 4.) If I am working with a property around $36,000, 6% doesn't warrant me doing all this work for $1,000 before split and before taxes. So I would be inclined to provide a service by getting the seller the equity they wanted, that may have never happened if I wasn't able to help.

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  • Rental Property Investor · Concord, GA · Member since 2015 · 3k+ posts · 3k+ votes
    6y

    I think this scheme would make the average home seller get a headache. It's a lot of information and paths that is likely to confuse most people. Why don't you just tell them that the standard listing percentages aren't enough for their property but you'll sell it for a higher percentage than what all the other realtors will?

  • Pittsburgh, PA · Member since 2014 · 5 posts · 1 vote
    6y
    Originally posted by @John Teachout:

    I think this scheme would make the average home seller get a headache. It's a lot of information and paths that is likely to confuse most people. Why don't you just tell them that the standard listing percentages aren't enough for their property but you'll sell it for a higher percentage than what all the other realtors will?

    Thank you for the reply.  I would say most of my business are the average home sellers and fall into the category of it making sense to list the traditional model of 6%.  However I met with a wholesaler who was making more money than I was, off of leads I was getting and throwing away.  So I am trying to come up with a way to legitimately profit off of the wholesale opportunities.  Especially since I work with a cash investor.  I think it's easier to explain to someone I am going to try to get you a cash offer for the amount you want as quickly as possible and as easily as possible, rather than to say I charge 20%.

    It also avoids the net listing.  It is sort of complicated, but then again I have friends with graduate degrees that have bought and sold houses that still don't understand how the fee works I get paid, how the fee works, how a procuring agent is used, how it is split, how the broker takes a cut, that I don't work on salary etc. etc.

    Wholesaling alone isn't exactly easy for some to understand to go to a seller, say I am going to buy your house in cash, sign a contract, then re-assign that contract and possibly reassign it again.  I may have gone to greater length's detailing the explanation for purposes of evaluating the use of the business method. 

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