Using Facebook to Advertise of Find Deals

Real Estate Agent · Phoenix, AZ · Member since 2019 · 80 posts · 30 votes

Im curious what ways realtors and investors have used Facebook to advertise their services OR find deals. Does anyone have any experience using Facebook/Instagram in any way?

0 Reply

29 views

Most Popular Reply

Joe Cassandra

Rental Property Investor · Woodstock, GA · Member since 2017 · 517 posts · 772 votes

You get the most bank for your buck using FB ads in RE with simple retargeting.

Your lead goes to your website, then you follow them around FB.

WAYYY cheaper than straight cold PPC...(like 70-90% cheaper).

Plus, you stay top of mind.

2 Reply

See this reply in the discussion

7 Replies

Jump to latestLatest

Sort by

Mark H. Porter
Investor · SC NC, VA · Member since 2020 · 1k+ posts · 756 votes
6y
Hi Chris, I haven’t used it at all to buy. There’s just too many scams taking place, it’s very untrustworthy. You see a lot of people simply trying to be the go-between on properties they found using the same tools we do (loopnet, zillow, realtor.com, commercial sale sites). I’ve also see a bunch of bad deals on this site which is unfortunate but inexperienced people respond asking for more information.
0 Reply
Ahmed K.
Real Estate Consultant · NY · Member since 2014 · 23 posts · 11 votes
6y
@Chris Risi Have you looked into advertising for Lead Generation on FB? Considering the Return on Ad Spend (ROAS), this is a valuable tool.
0 Reply
Chris Risi
OP
Real Estate Agent · Phoenix, AZ · Member since 2019 · 80 posts · 30 votes
6y
hey @Ahmed K. thanks I will want to try this..
0 Reply
Ahmed K.
Real Estate Consultant · NY · Member since 2014 · 23 posts · 11 votes
6y
@Chris Risi I did a quick Google search and this came up. (Not my site, promise!) #14 about landing pages and re-targeting is absolutely key.

https://theclose.com/real-estate-facebook-ads/

0 Reply
Jonathan GreeneBusiness Member
Real Estate Consultant · Madison, NJ · Member since 2016 · 6k+ posts · 7k+ votes
6y
I used to spend $500/month on Facebook ads as an agent and generated about 100 "leads" a day from them. I say "leads" because leads on Facebook are 99% lookers at nice photos and don't know you are snapping their info when you ask them to fill something out to look more. Facebook is a cesspool of REI schemes and false advertising. I don't think it's worth the money anymore to spend on ads when you can take that money and shoot client testimonials or get to work in the real world. Especially when it comes to REI, you will end up spinning your wheels on Facebook 99 percent of the time and even if you get one deal, you could have found five by connecting with local investors, direct mailing, and building relationships.
[email protected]Podcast Guest on Show BiggerPockets Daily 667: 5 Amazing Benefits Multifamily Investments Offer (That Single Family Homes Don’t) by Gino Barbaro
Zen and the Art of Real Estate Investing59 Reviews
Website View Page
0 Reply
Joe Cassandra
Rental Property Investor · Woodstock, GA · Member since 2017 · 517 posts · 772 votes
6y
You get the most bank for your buck using FB ads in RE with simple retargeting.
Your lead goes to your website, then you follow them around FB.
WAYYY cheaper than straight cold PPC...(like 70-90% cheaper).
Plus, you stay top of mind.
2 Reply
JT Rose
Member since 2019 · 32 posts · 20 votes
6y

@Chris Risi I manage ads for investors on Facebook and Instagram. I use both platforms but spend more on Facebook because I've seen it perform better and just does better on the lead generation side. Facebook can be a huge tool for retargeting website traffic but on top of that, it can really help you build brand awareness and target potentially motivated sellers that haven't engaged with you before but ultimately it can help you create an omnichannel marketing strategy.
What I think every investor should be doing is connecting all of their marketing through Facebook to ensure that their potential leads are seeing them everywhere rather than solely just on one platform so we can ensure that we are in front of them at the right time. I've put some examples below.
If you are running any direct mail, cold calling or texting campaigns you can upload these lists to Facebook and Facebook will match these people to their profiles. From there you can start advertising to them. Now there are ways that you can advertise not only on Facebook but off of Facebook through the audience network (a list of website and apps that Facebook owns advertising space on). This will help you create cohesive campaigns that work together. You could start a reach campaign a week before you send out your mailers and make sure that everyone on that list sees your Facebook ad at least 3 times a day for a week, once they receive your mailer they may be a lot more open to working with you because you have first educated them before they received your mail. Sometimes mail, calls, and texts can be a little too personal for someone to become a lead from because they feel like its not so much their choice. Facebook ads can be less invasive and just so happen to pop up on their news feed at the right time for them to click on it go to your website and fill out the form.
Another great way to use Facebook is for retargeting website traffic. Often times we run Adwords or work on our SEO only to convert a small percentage of the traffic that we send to our website. Yes, you can retarget over AdWords but it can be more expensive. Facebook ads in an extra platform that is inexpensive that can help send that traffic back to your website to convert.
If that wasn't enough benefit Facebook has another powerful tool that it can convert any data it receives such as your custom lists, website traffic or ad performance into a qualifying filter that analyzes people's characteristics and web presence to find more Motivated Sellers in your area that are similar to ones that you are engaging with that haven't been on your lists or seen your ads before.
If you have any specific questions feel free to message me. I've done a few free trainings for Carrot & one of the courses they sell that you can always go search for as well.
0 Reply

Join the conversationCreate a free account to reply, vote on answers and follow this thread.