Unique Ways and Places to promote my Property Management Co?

Question

I am an investor and also manage properties for other investors. I am looking for unique ways to promote my property management business. I regularly attend local meetups, other than letter or postcard campaigns, what other ways should I be finding other investors to discuss our services?

Nathan Gesner · Answer

@Corby Goade you should develop a way to market your services to real estate agents. Most agents won't touch property management with a ten-foot pole but they are regularly asked to manage properties that won't sell.

Put together a short flyer highlighting your services. Visit local brokerages and ask to attend a sales meeting, get to know the staff, sell your services, answer questions, etc. If you are an expert in the field, they will recognize it and start sending business your way. Even if they won't let you in the sales meeting, you may be able to leave your information with the secretary and have her pass it on to the agents.

I also recommend rewarding them for referrals. If a Landlord signs up for one year of management with you, send the referring agent a gift card for $100 and a nice thank-you card.

Corby Goade · Answer

@James Wise, great suggestions, thank you! A handful in there that never crossed my mind. Little league sponsorships is a great idea, you can target by demo too.

James Wise · Answer

Well the elephant in the room is your asking the question in the very place you should be spending the most time advertising in. Bigger Pockets! Where else can you have access to almost 1 million investors? I've built a very large multi million dollar management co. with Bigger Pockets being one of the most important advertising mediums that I have used. On top of that i've had great success using

• Instagram
• YouTube
• Google+
• Twitter
• Zillow
• Trulia
• HotPads
• Craigslist
• Yard signs
• Lettered vehicles
• City Parades
• Charity Events
• Billboards
• City Murals
• Little League Sponsorships

Corby Goade · Answer

@Nathan G., GREAT suggestion, reaching out to some of my realtor friends now!

Unique Ways and Places to promote my Property Management Co?

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