Wholesaler Does and Don'ts

Wholesaler Does and Don'ts

Real Estate Consultant · Brighton, MI · Member since 2013 · 607 posts · 251 votes

I've been working with wholesalers for a long while. Most are good solid relationships others fall apart after just a few months. I thought I'd share a recent experiences that other aspiring wholesalers may learn from.

As someone who represents my own clients who are investors themselves I have to have a reliable source of information. I have built and continue to build a solid network of real estate agents, wholesalers and the like. From an investors perspective there are certain things wholesalers should definitely avoid doing and other things they don't do enough of.

1. Don't tell me you have an exclusive relationship with seller unless you have an actual written contract. I recently was pushing a bulk deal of five SF turnkey rentals (all five from the same seller). My wholeseller assured me he had exclusive deal with the owner. Come to find out less than three weeks later, from at least two other wholesalers that someone else was also offering a similar deal ON THE SAME FIVE homes (for $25K higher).

2. Don't EVER, and I mean EVER talk to my clients about price. I recently was taking a client on a tour of the area which included a prearranged visit to a certain property. During our time there, the wholesaler starts talking directly to my client about other properties available and quoted him a price! Needless to say, that's the end of that relationship. I won't ever work with someone who cannot respect business ethics.

3. Wholesalers who promise you much but deliver little. My clients require as much information up front as possible. I rely on my wholesalers to double check and make sure that information provided from seller is actually accurate. I've had rent rolls for last 12 months presented to me that were actually fictitious, (house was abandoned and boarded up).

4. Wholesalers should double check the property first hand, make sure there actually is a tenant living there, don't just take sellers word for it. Visit the property first, take pictures or better yet, get a video of the exterior and interior BEFORE you approach an investor.

5. Make a checklist of required documentation for each property you plan to promote such as rent rolls, cancelled checks or bank deposits for rent paid, copy of the lease, proof taxes are current, etc. Make sure there is not a land contract on the tenanted property. Go inside, if you see issues that need to be addressed, talk to the seller about repairs. At the very least, be upfront with investors. The respect and trust you build with investors is worth more than gold to your continued success!

Basically, I want to know that you, as a wholesaler, actually have your act together and information available for me that is reliable. I'll double check anyway, but if your info is consistently accurate, you'll quickly rise up in the ranks as my first choice for inventory.

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Investor · Riverside, CA · Member since 2011 · 2k+ posts · 3k+ votes
12y

This is one reason why, I, as a wholesaler, won't ever let someone else get in the middle of my wholesale deals. I talk and sell directly to the people with cash. I don't promote the 'daisy-chain' allowing those who can't find deals on their own to stick their hand in my or my investor's pockets and grab some of the action.

Do yourself a flavor and go find your own deals so you can construct and present them in the manner that meets your specifications and you won't have any of these problems.

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  • Involved In Real Estate · Riverhead, NY · Member since 2013 · 12 posts · 0 votes
    12y

    Great post! I am just starting out as a real estate agent and a wholesaler. This definitely helped.

  • Wholesaler · Newark, NJ · Member since 2013 · 11 posts · 0 votes
    12y

    Wonderful post. So very helpful. Thanks!

  • Investor · Riverside, CA · Member since 2011 · 2k+ posts · 3k+ votes
    12y

    This is one reason why, I, as a wholesaler, won't ever let someone else get in the middle of my wholesale deals. I talk and sell directly to the people with cash. I don't promote the 'daisy-chain' allowing those who can't find deals on their own to stick their hand in my or my investor's pockets and grab some of the action.

    Do yourself a flavor and go find your own deals so you can construct and present them in the manner that meets your specifications and you won't have any of these problems.

  • Oakville, Ontario · Member since 2013 · 162 posts · 48 votes
    12y

    I like being my own boss, in business for myself, but not by myself (networking is important). I will cater to buyers or whom ever (to a certain point), but being their puppet on a string, defeats my aspirations of being a wholesaler.

  • Real Estate Investor · Chicago, IL · Member since 2013 · 24 posts · 3 votes
    12y

    I'm sorry that happened to you Annette. It's wholesalers like that, which gives us a bad reputation. Not just anyone can do this business. It's almost like those people think, I'm not working for anyone so I don't have to consider anyone but myself. It does make for poor business etiquette. Thank you for sharing this post with us, even though I'm sure that was a very unfortunate event for you.

    Liz

  • Rental Property Investor · San Diego, CA · Member since 2011 · 1k+ posts · 1k+ votes
    12y
    Originally posted by Aaron Mazzrillo:

    Do yourself a flavor and go find your own deals so you can construct and present them in the manner that meets your specifications and you won't have any of these problems.

    Bingo

  • Real Estate Consultant · Brighton, MI · Member since 2013 · 607 posts · 251 votes
    12y

    Thanks for all the great posts, here.

    @Belinda D. I'm not anyone's puppet. However, I do believe in using the resources around me provided it's a 'win, win'. Some wholesalers we work with are reliable. Those are the 'keepers'.

    @Tim G. We are building up our rehab inventory. That way, we can fully control what and who goes in it. Rehabs take weeks to complete depending on the level of repairs needed and we often sell out before they are completed. For instance, one of our investor deals requires us to produce up to ten rehabs, fully tenant ready, Section 8 approved and tenanted every 30 days. That's just for one investor. We have at least a couple others like that. Other investors only want turnkey properties, that's where realtors, private sellers and wholesalers come into the picture. The demand in HUGE.

  • Investor · Riverside, CA · Member since 2011 · 2k+ posts · 3k+ votes
    12y
    Originally posted by @Annette Hibbler:
    Thanks for all the great posts, here.
    We have at least a couple others like that. Other investors only want turnkey properties, that's where realtors, private sellers and wholesalers come into the picture. The demand in HUGE.

    That is awesome and I wish you much success. My point was and is that if you are not happy with the quality of suppliers in your market, become your own supplier. If you are buying that many properties every month, it easily justifies creating a new position within your company (marketer) and possibly bringing in an acquisitions person as well. 10 deals a month is a lot of wholesale fees. Instead of giving away that much to someone who doesn't meet/exceed your expectations, create two new jobs for people that would LOVE to happily do it your way.

  • Oakville, Ontario · Member since 2013 · 162 posts · 48 votes
    12y
  • Real Estate Consultant · Brighton, MI · Member since 2013 · 607 posts · 251 votes
    12y

    @Belinda D. I've go lightly on you here, Belinda because you do not know me. However, I have met with several BP'rs and developed relationships with many more over the course of the year. Anyone who knows me would not use your "high horse mentality" to describe me at all. I'm pretty down to earth, honest and have very strong morals that guide me in business as well as in my personal life. I'd appreciate it if you didn't jump to conclusions. Thank you.

  • Real Estate Investor · South Pasadena, CA · Member since 2010 · 35 posts · 5 votes
    12y

    how about ... Do not pitch me a property you have "tied" up when its really not, and its already on the MLS lol. thats my favorite one.

  • Landlord · Dallas, TX · Member since 2012 · 505 posts · 34 votes
    12y
    Originally posted by @Mike Izquierdo:
    how about ... Do not pitch me a property you have "tied" up when its really not, and its already on the MLS lol. thats my favorite one.

    I feel bad for you guys, this is a common horror story I hear. I never have run into anything like this or daisy chained wholesale deals.

  • Real Estate Investor · Irmo, SC · Member since 2012 · 106 posts · 90 votes
    12y

    Quality wholesalers also appreciate end-buyers who are easy to work with. We have a choice of who to call first too.

  • Wholesaler · Salt Lake City, UT · Member since 2009 · 1k+ posts · 401 votes
    12y

    Sekelle

    Yes, the flip side of the coin. I once had an investor on my A Buyers list who became so convinced that he was my only buyer because I was offering him so many quality deals, which he took. He then became pushy, demanding, etc. I moved him from my A list to my D list. When he was finishing up all his projects he called and told me to find him something now, he wasn't "giving" me all that money just for me to goof off.

    I said John I have found lots of deals but I offered them first to my A list, then my B list and so on but you have become such a _______ in the past several months I moved you to my D list. Do you want me to take you off the D list too? I heard the longest silence I have ever heard on a telephone.

  • Lakewood, OH · Member since 2013 · 193 posts · 60 votes
    12y

    Here's a quick piece of advice, don't spam the hell out of Craigslist. I can't stand to see repeating posts by a bot that just fill up the page with garbage listings. I have fun flagging them...."anywhere in ne ohio"..

  • J ScottPro Member
    Moderator
    Investor · Sarasota, FL · Member since 2008 · 17k+ posts · 17k+ votes
    12y
    Originally posted by @Brian P.:

    I said John I have found lots of deals but I offered them first to my A list, then my B list and so on but you have become such a _______ in the past several months I moved you to my D list. Do you want me to take you off the D list too? I heard the longest silence I have ever heard on a telephone.

    I'm sure that made you feel good to say, but remember that by doing so, you were insulting a good, long-time customer. There are plenty of times when it's reasonable to stop working with a customer, but it's rarely a good idea to insult that customer on the way out.

    How many other of your customers does he know? And what is he likely to tell them after that?

    Perhaps the relationship could have been salvaged/strengthened by just saying, "John - I'm bringing you as many deals as I can find and I plan to continue to do that...thanks for your business and look forward to many more prosperous years working together."

  • Wholesaler · Salt Lake City, UT · Member since 2009 · 1k+ posts · 401 votes
    12y

    J

    Your post has a good point, In this case I didn't care and others were glad I moved this guy onto a list in the rear and they moved up on my list. I am usually diplomatic but as I said this time I didn't care and when I don't care, I don't care.

    And as a matter of fact other wholesalers moved him down there list because we had a sort of wholesalers union going on at the time, a sort of wholesaling mls. His wife came to see me and tried to smooth things over saying I was affecting her income too. So we had a sit down my wife and them over dinner and I put him on probation. So don't be cheap and don't be a jerk it can cost you. And I am not your employee. And I can rehab these properties myself if need be.

    I became an investor and later a real estate broker so I didn't have to follow a bosses orders that the customer is always right, because they are not. I worked for a major 500 company and the hours and the bonuses I made for my bosses were not worth the times they had me give a "yes massa, no massa, your so right massa performance.

    My father was a builder, contractor and he had become friends with Henry Kaiser when he was working on Henry Kaisers estate. I would go out with brother to help my father do some little thing and we would swim in the pool and have lunch with Mr. Kaiser by the pool. He would take us up to his war room where he ran his empire from. Great guy, He told me to call him when I graduated from high school. Well unlike the upper class where that is the name of the game I viewed it as nepotism at the time and didn't call.

    Well one day I was getting on the elevator at work and there was Henry Kaiser on the elevator with the president of our division and the head metallurgist, Henry said Brian is that you, what are you doing here?. I said I work here. He said I told you to call me and we chatted a few minutes. Anyway when I got off the elevator I said to myself why am I working here, I am doing upper management work for lower management pay, and my monthly salary was the same because exempt management doesn't get overtime. And I was putting in 70 to 90 hour weeks and promptly went to personal to give my two week notice.

    So my final thought is advice you must have heard when you were younger, to thy own self be true. And my position is the customer is not always right, and he can be right without me.

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