Single Room Rental Marketing in Philadelphia

Single Room Rental Marketing in Philadelphia

Kevin MoyerBusiness Member
Property Manager · Philadelphia, PA · Member since 2019 · 271 posts · 303 votes

Bigger Pocketers,

Looking to start a discussion on the best ways to market single room rentals. We have a few buildings that are legally zoned as rooming houses but having trouble with the quality of leads coming in for potential tenants. Since the Zillow family (Zillow, Trulia, Hotpads) does not allow single room listings, we currently market these units through;

  • Zumper
  • Facebook Marketplace
  • Craigslist
  • Rentler
  • Off-Campus University Partners

We get a fair amount of leads but they're very low quality. Despite the bold THIS IS A SHARED LIVING SITUATION disclaimer at the start of every advertisement, a lot of potential tenants still think it's a private apartment. We have to wade through hundreds of low-quality leads. Very time-consuming.

Does anyone have tips for getting quality room rental tenants? Any good marketing channels that work in Philadelphia? 

Otter Property Management4.8632 Reviews
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  • Casey WalkerPro Member
    Contractor · Member since 2019 · 51 posts · 21 votes
    6y

    I have a three bedroom unit that I rent out by the room, we advertise on Facebook and Airbnb.  Most of our tenants book on Airbnb and they are some kind of traveling professional.  They expect more and are willing to pay for it.  

  • Real Estate Agent · Philadelphia, PA · Member since 2020 · 294 posts · 245 votes
    6y

    Hey @Kevin Moyer one area I would explore that you might already be utilizing are facebook groups. There are plenty of groups if you simply search Philadelphia apartments, those groups have 25k+ people in them, and are all generally pretty active. I connect with a lot of people through there with good honest posts, and simply getting your name out there.

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