Virtual Real Estate vs. Traditional Real Estate? Which is more profitable?

Virtual Real Estate vs. Traditional Real Estate? Which is more profitable?

Investor · Atlanta, GA · Member since 2013 · 922 posts · 336 votes

In this day and and age of real estate, which to you think is more profitable? Real Estate or Virtual Real Estate? I love BP. Its a place where you as a real estate investor can go to find endless information and encouragement.

It is now 2014 and the real estate market is slowly but surely healing. In some areas better than others. My business model is Wholesaling, Fix and Flips and buy and holds.

I see real estate related sites like Zillow, Realtor.com, Trulia worth millions of dollars. I wonder which is a more profitable investment? Physical real estate or Virtual real estate?

0Reply
7 views

Most Popular Reply

Morrisville, PA · Member since 2014 · 5 posts · 5 votes
12y

Coming from an internet marketing back ground; the name of the game in virtual real estate is traffic. If you have a lot of traffic to your site then you have a higher Alexa ranking. A high Alexa ranking means that you could possibly resell the site for a profit.

That being said build that traffic stream and thus your rank can take a lot of work. To rank organically (non-paid traffic) on Google you need to be adding quality content to your site regularly. You can add some back links (links on other popular sites back to yours) but in the last few years Google has changed their algorithm to place less value on this. From experience building traffic can add hours to your work and thus kill your pay per hour.

Additionally, a lot of the pay for traffic options out there are beginning to be discounted by Google and the other search engines because they are realizing that most of the interactions being recorded are not legitimate.

Finally, there are a lot of professional internet marketers out there doing the same thing so the market is flooded with hundreds if not thousands of people cramming the same niche markets. Just to give you an idea a Google search for "real estate investing" returns 74,700,000 results. that is a lot of competition. Now if you wanted to start a blog it can take 2-5 years for you start growing a following and making a part time income from the blog.

I hope this gives you an idea of the virtual marketplace and the key take away is for every Amazon, Facebook, Ebay, etc. There are thousands and thousands of other sites out there that make little to no money.

See this reply in the discussion

3 Replies

Jump to latestLatest
  • Karen MargraveBusiness Member
    Moderator
    Realtor, General Contractor, and Developer · Redding, CA · Member since 2009 · 7k+ posts · 4k+ votes
    12y

    @Gerald Harris First off, welcome to BP! As to your question, I'm not sure what you mean, can you clarify?

  • Investor · Atlanta, GA · Member since 2012 · 408 posts · 37 votes
    12y

    Gerald, there are only a handful of Zillows, Trulias, Redfins, etc. in the world. Actually, there may be hundreds of them, but since you don't know about them, odds are they aren't making very much money.

    When you mentioned virtual real estate, I thought that you had domain names in mind, here is a list of the 500 most expensive domain names according to Domaining.com.

    You can make money buying, fixing up, and selling websites, one website dedicated to that is Flippa.com.

    Considering the fact that you can buy a .COM for less than $10, I would say that Virtual Real Estate is waaay more profitable. The problem is that the common domain names have been picked up already. So you'll either need to get lucky that: George.com is still available (or something random like that), or you need to build a highly trafficked website, which may not be so profitable since the odds of failure are very high.

  • Morrisville, PA · Member since 2014 · 5 posts · 5 votes
    12y

    Coming from an internet marketing back ground; the name of the game in virtual real estate is traffic. If you have a lot of traffic to your site then you have a higher Alexa ranking. A high Alexa ranking means that you could possibly resell the site for a profit.

    That being said build that traffic stream and thus your rank can take a lot of work. To rank organically (non-paid traffic) on Google you need to be adding quality content to your site regularly. You can add some back links (links on other popular sites back to yours) but in the last few years Google has changed their algorithm to place less value on this. From experience building traffic can add hours to your work and thus kill your pay per hour.

    Additionally, a lot of the pay for traffic options out there are beginning to be discounted by Google and the other search engines because they are realizing that most of the interactions being recorded are not legitimate.

    Finally, there are a lot of professional internet marketers out there doing the same thing so the market is flooded with hundreds if not thousands of people cramming the same niche markets. Just to give you an idea a Google search for "real estate investing" returns 74,700,000 results. that is a lot of competition. Now if you wanted to start a blog it can take 2-5 years for you start growing a following and making a part time income from the blog.

    I hope this gives you an idea of the virtual marketplace and the key take away is for every Amazon, Facebook, Ebay, etc. There are thousands and thousands of other sites out there that make little to no money.

Join the conversationCreate a free account to reply, vote on answers and follow this thread.