Facebook marketing in 2019 motivated sellers

Facebook marketing in 2019 motivated sellers

Member since 2018 · 26 posts · 2 votes

Now that Facebook has discontinued the "in market to purchase" targeting, what are some strategies on targeting motivated sellers on Facebook?

1Reply
6 views

Most Popular Reply

Kuba F.Pro Member
Real Estate Investor · Los Angeles, CA · Member since 2013 · 2k+ posts · 694 votes
7y

You'll have to find interests that are a proxy for they kind of audience that you're looking for.  For example, people who like Whole Foods are likely to be in a certain demographic, so apply the same thinking to your target.     

See this reply in the discussion

4 Replies

Jump to latestLatest
  • Kuba F.Pro Member
    Real Estate Investor · Los Angeles, CA · Member since 2013 · 2k+ posts · 694 votes
    7y

    You'll have to find interests that are a proxy for they kind of audience that you're looking for.  For example, people who like Whole Foods are likely to be in a certain demographic, so apply the same thinking to your target.     

  • Real Estate Consultant · Milwaukee - WI · Member since 2018 · 142 posts · 73 votes
    7y

    REI groups on Facebook have been a huge marketing piece that has been different compared to paid advertising. Like @Kuba F. said you can go the route that focuses on demographic types or you can focus on people who follow certain business accounts that relate to finance or investing. I prefer to locate solid investment groups and make connections internally. 

  • Member since 2019 · 63 posts · 21 votes
    7y

    I would centralize my initial focus on finding FB groups related to what you're looking for. Wholesaling, REI, Fippers, House Hunters, are all keywords you may be interested in using to find those groups in your area. Hope that's helpful, let me know if I can help in the future, I'd be glad to.

  • Specialist · Milwaukee, WI · Member since 2018 · 87 posts · 22 votes
    7y

    Using the Pixel and retargeting with look-a-like audiences can also be helpful if you have groups where you are already working.

Join the conversationCreate a free account to reply, vote on answers and follow this thread.