Flipper/Rehabber · San Antonio, TX · Member since 2011 · 28 posts · 5 votes
Can yall tell me if you prefer PPC or FB ads? I usually get leads from PPC (Google) costing me around $350 per lead. I've tracked this over a year. Lately, I've been doing FB ads and have seen more leads for around $50 per lead. In the beginning, I saw that there were several FB leads that were bogus. Some people just either accidentally or intentionally input the wrong info.
Real Estate Consultant · San Antonio, TX · Member since 2020 · 12 posts · 13 votes
6y
@Mark Sewell Awesome! This is actually my first post with my new account. My older one couldn't be updated, so I deleted it and started all over. So expect to see a lot more from me!
Contractor · Nashville, TN · Member since 2014 · 1k+ posts · 1k+ votes
6y
I think both are good For different things .The nice thing about Google is people are finding you The moment that they are looking for you. They tend to be more motivated.
350 per lead seems excruciatingly expensive. That campaign needs some tweaking.
Real Estate Broker · Orange, CT · Member since 2013 · 951 posts · 218 votes
6y
You are going to have a real hard time targeting motivated sellers on FaceBook. The best way is to use FaceBook for "RE-Marketing". You will put a piece of FB code on your website, and anyone who visits your site will then be targeted to see your ad when they return to FaceBook and/or InstaGram.
I think both are good For different things .The nice thing about Google is people are finding you The moment that they are looking for you. They tend to be more motivated.
350 per lead seems excruciatingly expensive. That campaign needs some tweaking.
$350 per lead does feel expensive, but I've reached out to marketing companies and they are no better (Marketing360). I've also reached out to Dan Barret when he was or is pitching $50 a day to get a conversion. I gave him my numbers and he said $350 per lead was good. lol. I guess it's not bad to spend $3500 to find a house that you're going to flip. But when you're wholesaling it gets a little scary.
You are going to have a real hard time targeting motivated sellers on FaceBook. The best way is to use FaceBook for "RE-Marketing". You will put a piece of FB code on your website, and anyone who visits your site will then be targeted to see your ad when they return to FaceBook and/or InstaGram.
I do find motivated sellers on Facebook. I get around 40 leads per month thru Facebook. Re-marketing or Retargeting on Facebook works I have been using the pixel on my website for a long time. The best thing is uploading our mailing list and creating a lookalike audience. It also works best when you exclude people who have already filled out your form so you don't serve ads to them again. The numbers seem to work in favor of Facebook.
I do find motivated sellers on Facebook. I get around 40 leads per month thru Facebook. Re-marketing or Retargeting on Facebook works I have been using the pixel on my website for a long time. The best thing is uploading our mailing list and creating a lookalike audience. It also works best when you exclude people who have already filled out your form so you don't serve ads to them again. The numbers seem to work in favor of Facebook.
I was probably a little too vague. What I meant was, that targeting using FaceBook's basic 'demographics' ads is not targeted enough, but to use more targeted sources .. the most targeted being people who already visited your site looking to sell their home. If you have contact info to feed to the system that can be good too (re-marketing).
Do you have any idea what type of criteria is being used for the 'similar audiences'? If not, its a a hit or miss?
Investor · Fremont, CA · Member since 2019 · 3 posts · 3 votes
6y
I had a question...in regards to FB Ads. Because we are investors and wholesalers and our Ads are related to selling of a house. Do we have to be placed in Special Ad Category now? My Ad got rejected because said i had to be in the Special Ad Cat...but now I can no longer choose my top investor selling Zip Codes. Im bummed about that. What is your experience and I am.correct we can no longer choose locations???? Or is there a way around having our Ads fall into the Special ad Cat???? Thanks for advice Krysta
I'd recommend approaching this with the mindset that at some point you are going to be doing both. If you are closing your PPC leads then I'd say keep that going but start exploring Facebook retargeting by setting up a Facebook pixel on your website and start tracking those that are visiting your website.
Ultimately that's going to help increase the number of leads you get every month overall.
If your PPC leads aren't closing I like Facebook a lot as a starting point because I see that the leads are less competitive being that they are a broad prospecting lead and they are less expensive but you will spend more time trying to convert these. If you have custom data like direct mail, cold calling lists or texting lists you can upload this very easily to Facebook and use that as targeting points rather than trying to go broad or find targeting through interests.
If you are going at this without any data then I would recommend starting with a few small campaigns like traffic, or video views so that you can start collecting audiences that you can use as your motivated audience indicator and create LAL audiences based on that particular audience so that Facebook finds more people like the ones that have already shown you that they are interested.
Real Estate Consultant · San Antonio, TX · Member since 2020 · 12 posts · 13 votes
6y
Hey @Ricardo Baker! I agree with most others in here that there are different used for both. I've always used Google Ads to obtain leads that are much more centered around intent. In most cases, leads that show motivation have a problem "right now", and showing up in Google search results via organic or paid allows you to try to provide them with a "right now" solution.
Facebook Ads used to be killer for lead generation. There were a lot of bogus leads yeah, but the cost to get actual leads was comparable or lower than PPC. With all of the new rules related to Facebook marketing and real estate, I stick to retargeting through Facebook.
So I prefer Google Ads, but Facebook has it's own purposes too.
Real Estate Consultant · San Antonio, TX · Member since 2020 · 12 posts · 13 votes
6y
@Mark Sewell Awesome! This is actually my first post with my new account. My older one couldn't be updated, so I deleted it and started all over. So expect to see a lot more from me!
Flipper/Rehabber · San Antonio, TX · Member since 2011 · 28 posts · 5 votes
6y
@Anthony Ruggieri Thanks for your input, actually have been doing better at a cost per lead but I like your recommendation. I will message you, right now I'm looking for deals in San Antonio and surrounding areas. I also buy in Corpus