New Vehicle Advertising design feedback

New Vehicle Advertising design feedback

Investor · Macomb, MI · Member since 2013 · 654 posts · 115 votes

Hi everyone! I recently traded in my 2006 Dodge Ram and am now desinging my new rear window advertising. It's a bit harder than what I had on my Dodge. That was simple. Magnet on the tailgate and in big yellow letters on the left rear window panel I put "We Buy Houses" above it was my website and on the right panel was my number.

Now I have an Escalade and want to have a more classy advertisement. Plus I was looking to create a new logo for my company since mine is from Vista Print and they won't sell me the rights to it. So onwards I go for redesign.

My vinyl guy and I have been tossing ideas around and I have two examples I that are really close to what I think I want. The only difference between these two are the letter color on the tailgate. So what I'm looking for is fellow Investors and the BP network to give me some opinions on using black or grey lettering on the tailgate.

I have never inserted images so hopefully these can be clicked and enlarged. Thanks in advance for any responses.

ok didn't work. let me post online so I can link to them.... brb

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Real Estate Investor · Central, TX · Member since 2012 · 479 posts · 165 votes
13y

The Black lettering is easier to read.

On your back window, I can't see how anyone would be able to ready anything other than the logo and the large tagline next to it. All the other writing and the website seem too small to be read.

While a beautiful vehicle, this Escalade design is not friendly to this type of advertising, imo..Perhaps leave the logo and tagline on the back window and move the website and other small print to the tailgate.

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  • Investor · Macomb, MI · Member since 2013 · 654 posts · 115 votes
    13y
    Originally posted by Ryan Richard:
    Yes, make it as easy to read as possible. Top to bottom, left to right. Vertical words will distract.

    I was driving behind a truck last night on my way home. He didn't have the acronym but he did have lot's of bullets going down. It just made a cluttered mess. He didn't have any wording in big letters to even catch someones eye.

    So does it even make sense to put bullets at all? I would like for people to see them because it may help spark what they are going through and get them to call. Obviously this is only good in a parking lot or parked situation and I understand that.

    To catch attention while driving, I think I will just simply say "Property Problems" on the top left tailgate in big easy to read lettering. I can put the bullets underneath for the sole purpose of being somewhere and someone walks by the vehicle. Then on the top right it will say "We buy houses for CASH FAST !

    It still just looks so cluttered doesn't it??!!

  • Real Estate Investor · Central, TX · Member since 2012 · 479 posts · 165 votes
    13y

    I think it looks good.

    The first thing my eye goes to is the logo on the window. I immediately know that your business is real estate.

    I then see we buy houses for cash fast.

    Then I can get into more detail with the items on the left if I want to keep reading.

    I also like the "property problems". It's get right to the point.

    You may swap the tailgate columns and have the we buy houses for cash fast on the left and move the list to the right. This might not look right until you get the bullet points aligned just right, but it would keep the left to right natural eye movement.

  • Investor · Macomb, MI · Member since 2013 · 654 posts · 115 votes
    13y

    I will try swapping sides. Thanks.

  • Investor · Macomb, MI · Member since 2013 · 654 posts · 115 votes
    13y

    @Ryan R.

    Better? I like it. I had to change Troublesome Tenants to Tired Landlord to make it fit better and look more aligned.

  • Real Estate Investor · Central, TX · Member since 2012 · 479 posts · 165 votes
    13y

    Yep. I think you got it now. Easy to read.

    It looks good. Very easy for the eyes to read.

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