Post Card Mailing- How Many Addresses and Frequency, and Any Success?

Post Card Mailing- How Many Addresses and Frequency, and Any Success?

Orange, CA · Member since 2012 · 66 posts · 17 votes

Hello Friends,

Does anyone do post card mailing, and what is your response rate?

For your absentee owners list, how many addresses do you hit per mailing?

What is the frequency you mail? (Once a month, etc.)

And how much success have you had with it?

Thank you!!

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  • Real Estate Professional · Lees Summit, MO · Member since 2013 · 57 posts · 21 votes
    12y

    Hi Lauren - we have mailed to our county absentee owners list regularly for 3 years. We mail approx 1000 cards per month, but to manage the lead flow, we mail 500 every two weeks. Most responses come within the first 10 days after they hit the mailboxes. Out of the 1000, we usually get about 15-20 calls, of which 8-10 are decent leads. We are looking for retiring landlords with Free & Clear properties. Out of every 30 leads we normally get a deal under contract, so at 1000 per month, we are able to buy a property once per quarter. We supplement those mailings with an "inherited Property" list we get (which is smaller but a great list).

  • Orange, CA · Member since 2012 · 66 posts · 17 votes
    12y

    @Mike Bryant

    Thank you for your response!

    How do you get your list of 1. Retiring landlords, 2. Free and Clear and 3. inherited property list

    These are actually the 3 scenarios I look for, but I wish I could just mail these people and not waste my $$ mailing to anyone else.

    Thanks!!

  • Real Estate Professional · Lees Summit, MO · Member since 2013 · 57 posts · 21 votes
    12y

    @Lauren Hardy

    We use www.listability.com to access the Absentee database in our area. I have learned that not all counties report to the data services. I can't get some counties in our area. But the search function is great and you can drill into selects and see what the list size is and what the cost is before you download it. We select Loan-to-value at 0-49% to capture the high equity leads. They are good to work with.

    US Lead List (In San Diego, CA) markets the Inherited Property lists by County - and only will sell to three people per county, so if you are lucky your area is available! Call Terry or Lance at 1.866.711.1688. Good luck!

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