Wanted to get everyone’s opinions on the best free vs paid marketing sites/apps. Has anyone found it too be much more beneficial to let’s say pay for the premium monthly membership for Turbo Tenant vs the free account?
Wanted to get everyone’s opinions on the best free vs paid marketing sites/apps. Has anyone found it to be much more beneficial to let’s say pay for the premium monthly membership for Turbo Tenant vs the free account?
Personal opinion - all you need is Zillow.com. It is by far the biggest and most trafficked site out there. We get so many responses from Zillow we typically turn off our ad after 2 days. For our typical $1200 rental we will get 30-50 inquiries in a day. We then reach out to those inquiries, have them fill out an application and vet them from there. Our Zillow marketing costs us a few dollars a day… but because it is so effective we pay well under $10 to get a new tenant. It’s a no-brainer for us!
So we use RentecDirect for managing our properties, and our Zillow listings run through that as an affiliate relationship. (We flip a switch next to the property and it markets our property to like 30 websites (with Zillow being an optional (paid) one we turn on) . With that said, we have to have a Zillow ‘billing account’ (?) to be able to advertise on the platform so Zillow can charge us while we have the ad turned on through the rental platform. Translated: because I go through RentecDirect I don’t get a free option… so I don’t know exactly what the free versus paid differences are these days. All I know is that 9 out of 10 inquiries we get are through Zillow, which tells me they are by far the biggest fish in the pond!