Marketing Ideas To Find Deals!

Eric Foster · 2008-08-03T10:49:04-07:00

Hello All, I hope I caught your attention with this headline! So I was thinking… (oh no here we go). I truly believe that to be successful in ANY business (real estate investing or not) marketing is the key! Without it, you will have no customers (deals), and with no customers (deals) you will make no money! Period! It all starts with marketing… once you have some marketing in place and find a potential deal, then you need to know things like: how to analyze a deal, structure the deal, fund the deal, etc etc. But unless you have marketing… it never starts. So, I have a challenge for you… Over time, I will post as many marketing ideas that I can think of to find deals… Will you do the same? By everyone contributing their ideas, over time we will have a huge list of marketing ideas that new and seasoned investors can turn to for suggestions for their next marketing campaign. Deal? Let’s do it! So here are the guidelines: #1 – Just throw out the ideas… any and all ideas that you may have. Just because you have tried it and it didn’t work for you, doesn’t mean it wont work well for someone in another area or with a different skill-set. Just get the idea out there, each person can decide and test it on their own to see if the idea will work for them. #2 – Give a brief description of the idea and a brief explanation of how the idea can be used. i.e. Don’t just say “postcards”… be more specific. #3 – And lastly, right now list as many ideas as you can… and monitor this post… And later when you think of more ideas, come back and add another reply… Keep the ideas coming! Let’s make this the “List of all Marketing Lists! Below I will start it off, and I will be back to keep adding to the list.

Eric Foster

OP

Real Estate Investor · Portland, OR · Member since 2008 · 1k+ posts · 23 votes

18y

Notice of Defaults (NOD) Mailers – Send out letters to homeowner’s currently in and facing foreclosure. Send out several letters during the foreclosure period, not just 1 letter like everyone does.

Notice of Defaults (NOD) – Drive by houses that are in foreclosure and knock on the door to see if the homeowner needs help finding a solution to their problem.
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Notice of Defaults (NOD) –[/b] Leave hand written notes on doors of homes that are in foreclosure. Pay special attention to those that are vacant, these are "don't want er's"… these can be great subject-to opportunities! While there, try and look out of place to try and get the attention of a neighbor. When you see a neighbor, simply waive to them and start walking their direction while keeping eye contact. Neighbors know everything… i.e. where they work, what is happening, when and where they moved to etc. If they don't know, they know who in the neighborhood does.

Newspaper Ad – Place an ad in the paper stating you buy homes. Place a small ad for a long time verses a large ad for a short time. Be consistent with your marketing. I have had people see my ad in the paper and then three month later go back to the paper looking for my ad again because now they have a need to call me.

Realtor Marketing – Call and interview over the phone. If it seems like it could be a match, set an appointment to meet in person. Meet 1 new Realtor each week. Explain to the Realtor what you are looking for, and ask them to keep you in mind and to keep an eye out for you. Get all their contact info for future follow up marketing. i.e. Phone, cell, and fax number, email address etc.

Realtor Marketing – Follow up with the Realtors you have already met. Call them, send them a letter, fax, or an email every 10-14 days so they do not forget you!

That’s what I have for now… I will be back to add more later!

Marketing Ideas To Find Deals!

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