Do you mean yellow letter? If so, do not change your letter at all on your first go around. The "I want to $buy$" message is tested and proven. If your direct mail campaign fails miserably, or goes BOOM, you will not know what caused the outcome because you had too many variables. Instead of having one variable (your list), you now have two and it becomes much harder to gauge what went right or wrong.
On your second go around with the list (I suggest every 6 weeks), then you can change your copy up to a longer format, postcard, professional.
The best thing you can do is create a system for direct mail. Mail to the same list 6 times every 6 weeks. If you do short YL, Long Yl, PC, PC, PROFESSIONAL LETTER, PC just make sure you keep it the same for every list. Each list gets tracked through a call tracking software.
Personally -- and I am by no means an expert -- I would just send them one of my normal yellow letters. I do know that people tend to get freaked out if they know that you know that they're behind on their taxes, even though the information is public record.
If you don't get a response, I've heard of people putting together packets of info for people who are facing foreclosure and leaving that packet on their doorstep with your contact info.
Do you mean yellow letter? If so, do not change your letter at all on your first go around. The "I want to $buy$" message is tested and proven. If your direct mail campaign fails miserably, or goes BOOM, you will not know what caused the outcome because you had too many variables. Instead of having one variable (your list), you now have two and it becomes much harder to gauge what went right or wrong.
On your second go around with the list (I suggest every 6 weeks), then you can change your copy up to a longer format, postcard, professional.
The best thing you can do is create a system for direct mail. Mail to the same list 6 times every 6 weeks. If you do short YL, Long Yl, PC, PC, PROFESSIONAL LETTER, PC just make sure you keep it the same for every list. Each list gets tracked through a call tracking software.