My partner and I are trying to decide on a business name. So far we have came up with the following which utilizes both our names/initials:

1. SoChi Holdings

2. S&C Holdings

We like name #1. My only concern is from a branding/marketing perspective that this will have a negative impact/backlash given the current US relations with Russia, as some may associate it with Sochi, Russia. Is this a big enough issue to not move forward with name #1 from a branding perspective?