Unfortunately I can't give you any statistics or anything on this type of marketing because it's not something that I've honed in on for very long - but a few tips!
Houses with for sale AND for rent signs are people who are most motivated
Go for it! Just start out hiring one person, have that person make a certain amount of calls for, a certain amount of time (obviously your decision) Best case scenario - you'll get a ton of deals and learn all the rights and wrongs of what to say on the phone. Worst case scenario - you won't get any deals but you will learn a lot about what to do and not to do, AND you'll get your name out there and make contact with tons of people who might, down the road, come back to you.
Experience is everything and people succeed and fail at ALL different types of marketing and in all niches!
Marketing to FSBOs is a exercise in building relationships and trust. If you figure out how to do that in a non-threatening way then you stand to be the one left when they want to actually use a Realtor.
Remember - they already made their mind up not to use a Realtor - so direct confrontation probably wont work!
Unfortunately I can't give you any statistics or anything on this type of marketing because it's not something that I've honed in on for very long - but a few tips!
Houses with for sale AND for rent signs are people who are most motivated
Go for it! Just start out hiring one person, have that person make a certain amount of calls for, a certain amount of time (obviously your decision) Best case scenario - you'll get a ton of deals and learn all the rights and wrongs of what to say on the phone. Worst case scenario - you won't get any deals but you will learn a lot about what to do and not to do, AND you'll get your name out there and make contact with tons of people who might, down the road, come back to you.
Experience is everything and people succeed and fail at ALL different types of marketing and in all niches!
Oh PS. I totally agree with Paul. The building of relationships will be good on this one. Try to make an effort to call a certain percentage of those leads yourself, or the ones that seem like "go aheads" - the thing that scared me the most was when people actually answered the phone! I was terrified to just talk to them! Try and work on doing that often, and if you can get past the nervousness of a cold call- you're already a BIG step ahead of a lot of people!!