Wasting marketing dollar

Wasting marketing dollar

Specialist · ID · Member since 2015 · 121 posts · 53 votes

I have a list of absentee addressees I have been sending direct mail to. However, I have noticed that some owners appear multiple times because that same person owns multiple properties in the area. Would it not be a waste of marketing dollar to be sending the same mailer multiple times to that same person? In other words should I be deleting duplicate mailing address's? Or is it better for that same owner who owns multiple properties to receive a letter/postcard for each one of his/her properties?

@Michael Quarles 

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  • Flipper/Rehabber · Bakersfield, CA · Member since 2008 · 3k+ posts · 3k+ votes
    10y

    please remove duplicates when mailing.  

    Also remember those duplicates can be your buyers, lenders and JV partners.

  • Specialist · ID · Member since 2015 · 121 posts · 53 votes
    10y

    @Michael Quarles Thank you!

    One other question since you are on. I have seen you post in the past about removing trusts and corps in YOUR list, however in recent posts you have told others to included trusts and corps. Are you now including trusts/corps in your list for some reason?

  • Flipper/Rehabber · Bakersfield, CA · Member since 2008 · 3k+ posts · 3k+ votes
    10y

    I am now when dealing with an out of state owner list. If in city I typically won't. I like mom and pop deals however the motivation of a trust LLC or Corp when theyre miles away tends to produce good fruit.

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