Flipper · Arlington, VA · Member since 2016 · 19 posts · 0 votes
I keep hearing that marketing is the key of success with real estate investing and I see there are many ways to do marketing. I have done few of them but I'm curious to get some ideas on where should I put my marketing budget to get the most of it. I'm planning to have a budget of $800-$1000 per month. I have thought about putting 100% of it on getting online leads but I don't know if that would be the best route or should I split my budget to other marketing strategies, if so, what other strategies could be effective?
I understand that not all of them are going to lead to a deal every time but I'm looking to get more quality leads.
I want to thanks in advance for the inputs :)
Whatever you medium you choose to use the key is consistency. At first your a unknown as time go's on you become familiar (sometime unconsciously). For me I stick to some online but mostly offline. I like doing direct mail. I find I can focus on area and demographics well. Also per prospect cost is very low. Hope this helps.
Whatever you medium you choose to use the key is consistency. At first your a unknown as time go's on you become familiar (sometime unconsciously). For me I stick to some online but mostly offline. I like doing direct mail. I find I can focus on area and demographics well. Also per prospect cost is very low. Hope this helps.
Randy, the most cost efficient way to grow your business in my opinion is through inbound marketing and social media marketing.
The old ways of marketing such as direct mail, bandit signs, news paper ads, fliers are becoming obsolete and can be very expensive.
Consumers now a days want to be educated on the service you offer not have a sales pitched pushed down their throats (direct mail)
I would start with educating yourself on how inbound marketing works and begin to study paid facebook advertising (the most cost efficient, effective way to advertise)
If you really want to seperate yourself from the competition you need to be "fishing where no one else is fishing". Alot of people do not want to take the time to learn the inbound marketing strategy - but this is the new era of marketing.
Also, I utilize cold calling and door knocking since no one wants to do that either.
I just go where no one else wants to or is to scared to go.
I wouldn't put all your eggs in one basket. Diversify with your marketing strategy. In addition to online marketing, direct mail is a great way to find deals. You can be very specific on who receives your mail. I've used it since I started investing and it's been the best form of marketing for me.
With whichever method you choose to use remember to MEASURE YOUR RESULTS and make proper adjustments to tailor your marketing strategy to your targets. The best marketers (and businesspeople period) do this constantly