Disapproved due to low search volume...

Disapproved due to low search volume...

Investor · Dallas, TX · Member since 2016 · 95 posts · 14 votes

Hi guys, adwords question here:

Investor Carrot recommends that I use long-tail keyword phrases. Well, maybe they made that advice before Google made some changes? Because all of my "long" keywords are disapproved for being too low search volume. Keywords like Sell My house as is Dallas, Sell my probate house dallas, sell my inherited house dallas. Also, I made these phrases exact match. 

I don't think those phrases are even that long or specific. I was excited about this strategy because I wanted to save money. I don't need that many leads--in fact, just one lead a time is fine. And so having just a few leads that would have very good conversion sounded perfect. The theory is that long-tail searchers are going to have higher conversion because if they're typing something that specific, then they are serious about finding a solution. 

Why does google even care? If no one is searching for my phrases, then that is my problem, not theirs. If no one searches for them, then the ads will never show up, and that is my problem. I really don't understand it. 

What should I do? Phrases like We buy houses Dallas has a recommended bid of $47!! And then if you use Dallas county as the location, then it becomes $97!!! That is just absurdly far out of my budget. 

Thank you for any help. 

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  • Bobby KohlerPro Member
    Charlottesville, VA · Member since 2016 · 11 posts · 0 votes
    10y

    Try zip code, also just go to Google and start typing some phrases in related to your KW and see what pops up....try different variations of words starting with a, then b, then just go through the entire alphabet.   These are actual KW that Google is telling you people are typing in when searching. Also look at the related searches at the bottom of the Google page to get more ideas.

    Good luck.

  • Lender · Greater LA/Orange County area, CA · Member since 2012 · 3k+ posts · 3k+ votes
    10y

    Search "Perry Marshall Google Adwords."

    Remember that search requires someone who knows to look for your service, while Google Displsy Network (GDN) is designed for the visitor who "finds" your banner ad or similar ad. 

    You might be happier with a strategy that pulls data from multiple sources, aggregates and appends multiple triggers, then hit your highly targeted list in a bigger way, like DR Mail. Especially snail mail. 

    Your objective is a high ROI not low cost lead gen. I focus of multi-media and Mail>Call> Knock campaigns.

  • Investor · Dallas, TX · Member since 2016 · 95 posts · 14 votes
    10y

    Thanks guys. I will use Google to try and find phrases that people are using. Hopefully ones that will not cost me an arm and a leg. 

    Low cost lead gen would not be my focus if I had a marketing budget. I wouldn't mind spending $5,000 for a $50,000 deal, if I had $5,000. But I looked into Perry Marshall and I will probably end up buying one of his products. Thanks. 

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