Houston, TX · Member since 2008 · 52 posts · 2 votes
Hi all,
I was trying to find some yellow letters examples and the one I found says: "My name is XX, me and my husband XX, are interested to buy your house, please contact us at ...."
I didn't like this one much. I am thinking from the seller's point of view, that a couple is interested in buying the house and he calls, he finds an investor and/or realtor. Am i making sense here?
Anyone is using the above example? any success with it? Thoughts? Other examples?
We use that very same format that you mentioned. We get about a 21% response rate...
There is a difference between a seller who wants to sell and a seller who needs to sell.
Most of the callers will be a waste of time, however you will hit a home run every now and then.
We do a lot of marketing to expired listings, and on average we have to send 248 yellow letters to get 1 contract. It costs about 60 cents for a yellow letter,,, so I am spending about 150 bucks to get a house.. I can take that return on the 150 bucks...