Facebook Ad for Rent-to-Own Tenant Buyers

Facebook Ad for Rent-to-Own Tenant Buyers

Investor · Little Rock, AR · Member since 2016 · 121 posts · 37 votes

I plan to do a Facebook ad for my potential rent-to-own tenant buyers since that's my main disposition strategy for all my acquired properties. But my ad was rejected because the lead form was asking questions that's not allowed by FB:

  • How much is your household monthly income after tax?
  • How much are you able to put down for purchasing this house?

If these questions are not allowed, what kind questions should I ask to screen people? I'm getting way too many unqualified tenant buyers... Someone w FB marketing experience please help.

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  • Realtor · Edmond, OK · Member since 2019 · 123 posts · 79 votes
    6y

    I don't have much Facebook marketing experience but from the little interaction I do have with it I do not like it. If your Ad has anything to do with real estate it falls into a whole new set of laws and regulations. I once posted a meme with the word real estate in it and my ad was rejected until I removed all targeting criteria (FB said my criteria was discriminatory). Your issue sounds similar to what I have experienced.

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