For our business called 1-800-CashOffer, I placed both TV and radio advertising in about a dozen markets throughout the U.S. With radio, we always did drive-time and would have the local radio personalities record the spots (we'd "sponsor the news", weather, traffic report, etc.).
I'd have to say our results with RADIO were not that great. It worked better in markets within demos that were also seeing TV spots. But all that adds up to EXPENSIVE. TV was "OK" results (above break-even) and radio was below break-even.
Our clients never committed to long-term radio placements - but I suspect Micheal is right about that being the way to do it (morning, 13 weeks minimum). Aaron probably saw better results than us because he stuck with it longer.
Now, given $5K to spend today on with broadcast radio or targeted direct mail, I'm putting that $ on direct mail.
There shouldn't be any legal issues. Personally I would recommend staying away from mass marketing to the general public and try to focus on highly targeted marketing methods.
I got back exactly what I spent out of pocket. However, I got paid nothing for all the time I invested in taking the calls, following up with sellers, making offers, etc. So, I guess you could say I lost quite a bit in opportunity costs.
For our business called 1-800-CashOffer, I placed both TV and radio advertising in about a dozen markets throughout the U.S. With radio, we always did drive-time and would have the local radio personalities record the spots (we'd "sponsor the news", weather, traffic report, etc.).
I'd have to say our results with RADIO were not that great. It worked better in markets within demos that were also seeing TV spots. But all that adds up to EXPENSIVE. TV was "OK" results (above break-even) and radio was below break-even.
Our clients never committed to long-term radio placements - but I suspect Micheal is right about that being the way to do it (morning, 13 weeks minimum). Aaron probably saw better results than us because he stuck with it longer.
Now, given $5K to spend today on with broadcast radio or targeted direct mail, I'm putting that $ on direct mail.