Mid-Term Rental Marketing Help!

Handyman · Saint Petersburg, FL · Member since 2021 · 11 posts · 6 votes

Hey Everyone!

It's Brittany here! My husband and I are rookie landlords in the Alexandria, VA area trying to navigate the mid-term rental market. Long story short, we've been renting out our Alexandria, VA condo since last March and our latest tenant just moved out. We currently have the property listed on Furnished Finder, Zillow, Airbnb, and we just signed up for Kopa. We have gotten a few inquiries but no bookings yet. Any marketing suggestions? I have heard about craigslist but I am a little scared to market there lol. Any info would be SOO appreciated!

Cheers,

Brittany

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January Johnson

Real Estate Agent · Emerald Coast, FL · Member since 2016 · 820 posts · 487 votes

Quote from @Brittany Smith:

Hey Everyone!

Cheers,

Brittany

Homes.mil if you have a military presence in your area.

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Russell BrazilBusiness Member
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Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
3y
Quote from @Brittany Smith:

Hey Everyone!
It's Brittany here! My husband and I are rookie landlords in the Alexandria, VA area trying to navigate the mid-term rental market. Long story short, we've been renting out our Alexandria, VA condo since last March and our latest tenant just moved out. We currently have the property listed on Furnished Finder, Zillow, Airbnb, and we just signed up for Kopa. We have gotten a few inquiries but no bookings yet. Any marketing suggestions? I have heard about craigslist but I am a little scared to market there lol. Any info would be SOO appreciated!
Cheers,
Brittany

There are some Facebook groups targeted towards traveling nurses that Id post in
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Sanat Bhandari
Investor · Omaha, NE · Member since 2021 · 244 posts · 163 votes
3y
@Brittany Smith I generally prefer hiring out property management to get the property rented. A good PM knows enough people and has enough marketing tricks up their sleeves to keep the properties occupied and turnover low
Outside of that, I second Russell's suggestion. Facebook and its groups can be a great way to find potential tenants. I've found most of my current LTR tenants and a good amount of MTR leads (for my LTR properties) through Facebook
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Nathan GesnerBusiness Member
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Real Estate Broker · Cody, WY · Member since 2010 · 28k+ posts · 41k+ votes
3y
Quote from @Brittany Smith:

This is a long-term rental. MTR is a made up name designed to sell a book and some YouTube videos.
Advertise the same place you would for any long-term rental (greater than 30 days): Zillow, realtor.com, apartments.com, etc. You'll find more people on regular long-term rental sites than you would on anything designed for MTR, which is not even a term people are familiar with.
If you are renting longer than 30 days, you should screen, collect a security deposit, use a written lease agreement, and follow the landlord-tenant laws for long-term rentals.
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Brittany Smith
OP
Handyman · Saint Petersburg, FL · Member since 2021 · 11 posts · 6 votes
3y
Hi @Russell Brazil! Thanks for bringing this up! I forgot to mention Facebook :) We definitely joined a few traveling nurse Facebook groups but I going to see if there are some additional corporate rental Facebook groups out there!
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Kerry Noble JrPro Member
Investor · Indianapolis, IN · Member since 2018 · 2k+ posts · 1k+ votes
3y
Facebook groups and marketplace......linkedin as well
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Brittany Smith
OP
Handyman · Saint Petersburg, FL · Member since 2021 · 11 posts · 6 votes
3y
@Kerry Noble Jr Never tried the LinkedIn approach but I will definitely give it a shot!
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Brittany Smith
OP
Handyman · Saint Petersburg, FL · Member since 2021 · 11 posts · 6 votes
3y
I'm looking into the property management idea as well @Sanat Bhandari!
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Kerry Noble JrPro Member
Investor · Indianapolis, IN · Member since 2018 · 2k+ posts · 1k+ votes
3y
Quote from @Brittany Smith:

@Kerry Noble Jr Never tried the LinkedIn approach but I will definitely give it a shot!

im on there everyday!!! its been a great undervalued tool for me
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Drew SygitBusiness Member
Property Manager · Royal Oak, MI · Member since 2012 · 13k+ posts · 9k+ votes
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VRBO and Expedia
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Brittany Smith
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Handyman · Saint Petersburg, FL · Member since 2021 · 11 posts · 6 votes
3y
These are some good suggestions too @Drew Sygit! Thanks!
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Donald Brooks
Rental Property Investor · Dayton, OH · Member since 2023 · 16 posts · 13 votes
3y
Get a venture backed short term rental full service management company. Why? You’ll make more and they don’t charge enough to make a profit as their goal is to scale.
1 Reply
January Johnson
Real Estate Agent · Emerald Coast, FL · Member since 2016 · 820 posts · 487 votes
3y
Quote from @Brittany Smith:

Hey Everyone!
It's Brittany here! My husband and I are rookie landlords in the Alexandria, VA area trying to navigate the mid-term rental market. Long story short, we've been renting out our Alexandria, VA condo since last March and our latest tenant just moved out. We currently have the property listed on Furnished Finder, Zillow, Airbnb, and we just signed up for Kopa. We have gotten a few inquiries but no bookings yet. Any marketing suggestions? I have heard about craigslist but I am a little scared to market there lol. Any info would be SOO appreciated!
Cheers,
Brittany
Homes.mil if you have a military presence in your area.
2 Reply
Brittany Smith
OP
Handyman · Saint Petersburg, FL · Member since 2021 · 11 posts · 6 votes
3y
@January Johnson Thanks and there sure is! Ft. Belvoir is 3 miles down the street. I'll definitely list on here tonight :)
2 Reply
Kevin St-Fort
Member since 2020 · 2 posts · 0 votes
3y
Quote from @Donald Brooks:

Get a venture backed short term rental full service management company. Why? You’ll make more and they don’t charge enough to make a profit as their goal is to scale.

Do you have any examples?
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Tiara Jackson
Rental Property Investor · Alexandria, VA · Member since 2021 · 21 posts · 18 votes
2y
Quote from @Brittany Smith:

@January Johnson Thanks and there sure is! Ft. Belvoir is 3 miles down the street. I'll definitely list on here tonight :)
Hi Brittany! I just purchased a unit in the Mount Vernon area close to Ft. Belvoir. Would love to hear how things turned out with targeting short/mid term tenants.
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Brittany Smith
OP
Handyman · Saint Petersburg, FL · Member since 2021 · 11 posts · 6 votes
2y
Quote from @Tiara Jackson:

Quote from @Brittany Smith:

@January Johnson Thanks and there sure is! Ft. Belvoir is 3 miles down the street. I'll definitely list on here tonight :)
Hi Brittany! I just purchased a unit in the Mount Vernon area close to Ft. Belvoir. Would love to hear how things turned out with targeting short/mid term tenants.
I am happy to share! I'll send you my email if you want to connect via a virtual meeting because there are A LOT of things I learned, however, in short, the property is doing well!
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