Real Estate Agent · NV · Member since 2023 · 1k+ posts · 720 votes
Compass Real Estate's "Private Exclusives" model lets sellers keep listings within Compass before going public on the MLS and major sites. While this offers discretion, it also shrinks market exposure.
Zillow’s decision not to publish these private listings could further shift the investment search landscape. If fewer listings reach public platforms, investors may miss out on potential opportunities.
It seems liker restricting marketing reach is rarely a win. The most successful companies—think Amazon—thrive by making products widely accessible and consumer friendly. Are these better deals because they are "off-market"?
If other brokerages follow Compass' lead will would private listings impact finding deals?
I had the same thoughts when I heard the annoucement as well. Our MLS has always had the option to list privately but I've only seen million dollar properties utilize that as they do not want a bunch of unqualified and unserious people touring the property. I don't see where the average homeowner would see this as a benefit.