Buying Attention vs. Buying Outcomes: A Framework for Paid Acquisition
Thursday, August 13
IntroductionEvery paid acquisition decision reduces to one of two purchases, and most businesses do not consciously choose which one they are making.You are either buying attention or buying an outcome.In my industry those look like PPC and pay-per-lead. In yours they might be paid search versus ...
The AI Bottleneck Nobody Talks About Is Context, Not Intelligence
Thursday, August 06
SummaryUnderstands why identical models produce wildly different business value, why autonomy requires more context rather than better models, and the sequencing requirement.IntroductionNearly every AI product on the market runs on the same handful of underlying models. Vendors will dispute the d...
AI Is Not a Feature. It Is the Platform.
Wednesday, August 05
SummaryDistinguish a product with AI features from a platform built on AI, has a one-line test to apply to any vendor, and understands why context cannot be retrofitted.The Bolt-On PhaseCopyThe software industry is in the middle of a bolt-on phase, and almost nobody is naming it.Products architec...
Cuban Was Right About AI. Here's the Part He Left Out
Tuesday, August 04
SummaryHas a testable definition of operational AI adoption, understands the compounding argument for urgency, and knows the documentation-before-automation sequencing requirement.IntroductionMark Cuban: "In the very near future there will only be two types of companies - those that are great at ...
We Built an AI Layer for Small Business. Here's What Shipped First.
Monday, August 03
SummaryUnderstands the assist-vs-execute distinction, why a knowledge layer should precede capability engines, and what questions to ask when evaluating AI productsIntroductionWe announced Pathwaize Intelligence last week. This week the founding cohort activated. I want to explain what we built a...
Is Your Tech Stack Building or Bleeding Your Business?
Friday, July 31
SummaryChris Duffey, founder of Pathwaize, explains how to evaluate whether a tech stack is building or bleeding a business. The key question is not whether each tool solves a problem, but whether it integrates with the system or creates another silo.IntroductionEvery business accumulates tools. ...