I Do Not Open With a Number. I Open With a Question.
Monday, October 26
I do not open a seller call with a number. I open with a question. That is a deliberate choice, and it is one of the most useful habits I have built in three years as a wholesaler. A seller under pressure has usually heard plenty of numbers already. Offers, estimates, and promises have all been p...
Before Monday, I Ask What the Work Is For
Sunday, October 25
Sunday is the day I stop counting the week and start weighing it. During the week, the scoreboard is loud and simple. Calls made. Leads worked. Deals reviewed. Auction calendar checked. It is easy to call a busy week a good week, close the notebook, and start again on Monday. I have done that ple...
The Deal Has to Work After the Math, Not Before It
Saturday, October 24
I looked at a deal this week that looked good at first glance. Good street. Solid house. A seller who was willing to talk. Everything about it said yes, until I did the work that matters. Here is the work. A cash buyer does not start with the asking price. A cash buyer starts at the end and work...
One Week at the Desk: Auctions, Agreements, and 1,185 Doors
Friday, October 23
By Friday morning the auction calendar was the easy part. Monday has a foreclosure auction on it. Before the auction comes the read. A judgment number by itself tells you almost nothing. What matters is what survives the sale, what the first lien leaves room for, and whether the 40 percent math c...
The Most Valuable Page in My Wholesaling Playbook
Thursday, October 22
I wrote "Wholesale Real Estate Playbook: Strategies for Success" because nobody handed me a roadmap when I started wholesaling in Volusia County. I pieced it together deal by deal, learning through real offers, real sellers, and real mistakes. The book is the roadmap I wish had existed. Three yea...
Two Floridas, Two Markets: What the Latest Numbers Mean for Wholesaler
Wednesday, October 21
Florida published its third quarter housing numbers on Friday, and they contain two markets instead of one. The Florida Realtors quarterly report, covered by The Center Square, showed existing single family home sales inching up 0.2 percent for the quarter from a year ago, with condo and townhous...