LOL Special Video Edition No 2
Tuesday, March 16
LOL Special Video Edition - No.2 Video & Radio Interviews: Lou Novick, Architectural Photographer Brad Taylor, CEO - Luxury Homes Magazine We are excited to launch a new LOL Radio Show & Video Interview series. Here we will feature outstanding architects, interior designers, la...
The Power of Print in Luxury Real Estate Marketing
Friday, March 12
In the self-serve environment of real estate information online, it is essential for you to convey to your target market exactly what your unique promise of value is as a luxury real estate marketing professional. The internet has been a disruption not only to brokers and agents but also t...
Luxury Real Estate Marketing: Know the Psychographics of Your Target Market
Wednesday, March 10
Knowing the demographics of your marketplace can be very helpful. However, understanding another very important marketing principle known as “psychographics” can give you a competitive edge when marketing luxury real estate. Psychographics are comprised of the personality, values, attitudes...
Luxury Real Estate Website Design: Your Website Appearance Really Matters!
Tuesday, March 09
Like it or not aesthetics play a very big role in the realm of luxury real estate marketing and the marketing of most luxury goods and services in general. Millions of dollars are spent each year on package design because it is human nature to make “snap” judgments based on outward appearanc...
Luxury Real Estate Marketing: Good News on the Second Home Front
Monday, March 08
There are some positive news in Luxury Real Estate. This weekend, Barron's which is part of Wall Street Journal came out with this report that bodes well for the second home market. This is uplifting for all the luxury real estate marketing professionals at ...
Luxury Real Estate Marketing: Are You a Fox or a Hedgehog?
Thursday, March 04
The personal journey in the unabashed pursuit of market leadership can be among your most exciting lifetime experiences. If you, indeed, have a proclivity for luxury real estate marketing you can reignite your career by applying the most powerful principle from the bestselling business book, G...