Personal and Company Branding: A Brand is Not a Look
Tuesday, February 05
What is a Brand? Many refer to a brand as the logo (that includes the brand name), or the basic “look” of the collateral material or website. Many think that luxury real estate brands should have script fonts, gold-metallic embossed lettering, on business cards or presentation folders for ...
Personal and Company Branding: Emotional Super Bowl Ads Fail to Connect
Monday, February 04
In personal and company branding, emotional branding is marketing communications that connect your unique value proposition with the emotional needs and aspirations of your target market. Emotional communications without that...
Personal & Company Branding: Super Bowl Cool
Thursday, January 31
Courtesy of Mercedes Benz A successful personal or company luxury real estate brand is the total package of precision communication that compels your target market to do business with you vs. your competition. For branding to...
Luxury Real Estate Marketing Buzz: Three Coins in a Fountain
Tuesday, January 29
Spending your dollars and coins wisely so that they have maximum impact (capturing the attention of your target market) should be the mission of luxury real estate marketing professionals. One of the best ways to do that is t...
Luxury Real Estate Marketing: Remarkable Service Cannot Be Overstated
Monday, January 28
Courtesy of Apple As a luxury real estate marketing professional, generating word-of-mouth adverting is of paramount importance to your practice. But, for some reason people are more generous with their complaints about servi...
Luxury Real Estate Marketing Trend: Leasing Luxury Equals Liquidity
Friday, January 25
Luxury Real Estate Marketing Trends- 2013 – Part 2 Here is a surprising luxury real estate marketing trend that the Wall Street Journal recently reported: Many high net worth individuals who can afford to buy are leasing luxury ...