Luxury Real Estate Marketing Tip: English vs. “Googlish”
Friday, March 22
Recently, we saw an article by a Forbes magazine writer titled, Is Blogging Dead?” and that got us thinking about how that question might apply to luxury real estate marketing. Blogging has been around for some time now. Ha...
Luxury Real Estate Marketing: Innovate, Innovate, Innovate!
Wednesday, March 20
In marketing luxury real estate, being a market leader is not always a picnic. Why? As a market leader, you are often the target of many challengers. Just look at the onslaught of competition that the icon brand, Apple, is now facing. Apple is known...
Personal & Company Branding: The Added Value of Provenance - Part 7
Monday, March 18
Pacific Design Center on Melrose Avenue - Adjacent to Beverly Hills, CA Stay on the Leading Edge - Don't Sit on Your Laurels! In this article series we explored an essential principle that can play a big role in adding value to luxury real estate pe...
Personal & Company Branding: The Added Value of Provenance-Part 6
Thursday, March 14
Morgan's at the desert - La Quinta Resort and Club Great luxury real estate personal and company branding is all about telling a great story that engages your target market, establishing trust by building credibility and spark...
Personal & Company Branding: The Added Value of Provenance-Part 5
Wednesday, March 13
Provenance, in the realm of luxury goods refers to where a product is sourced. That is, where it is designed and manufactured. As such, a product’s provenance can become a quality cue, an indicator of superior quality, that a...
Personal & Company Branding: The Added Value of Provenance - Part 4
Monday, March 11
Ferrari Enzo - Italy -- Photo by Naiyyer LOCATION. LOCATION. LOCATION! Provenance refers to a chain of ownership, a lineage, a pedigree, roots, or ancestry, i.e., where people, plants animals and things come from. Provenance ca...