Personal & Company Branding: Say Artisan Organic Cheese - Part 3
Friday, May 03
In Part 2 of this article series we offered a definition of a brand position. Your brand position is that part of your luxury brand identity and promise of value that you must actively communicate to your target market in s...
Real Estate Personal & Company Branding: Say Artisan Organic Cheese - Part 2
Wednesday, May 01
Brand Position, Continued A common concern expressed by our luxury real estate personal and company branding clients is coming across as too pretentious with their new brand identity. Some have trepidation about alienating p...
Luxury Real Estate Personal & Company Branding: Say Artisan Organic Cheese
Tuesday, April 30
Recently, a website was called to our attention, in the realm of luxury goods and services, that exemplifies many of the principles that we focus upon in our luxury real estate personal and company branding practice. In this ...
Luxury Real Estate Marketing: Co-Marketing Art Deco Style!
Monday, April 22
Chrysler building in New York, photo by kts Co-marketing is a great way to create a buzz about your luxury real estate marketing practice and expand your sphere of influence. The key is to find the right non-competitive par...
Real Estate Website Design: Nature Can Inspire Extraordinary Design -Part 5
Thursday, April 18
www.RodgersandBurton.com Authenticity, in communicating your personal or company branding through luxury real estate website design is paramount! Your colors need to be authentic not only in expressing your personal preferenc...
Website Design: Nature Can Inspire Extraordinary Design -Part 3
Thursday, April 11
In luxury real estate website design and personal branding, we “dial-in” to our client’s DNA, their unique brand identity as expressed through their favorite colors, their personality, their values and other dimensions of the...