Luxury Real Estate Personal & Company Branding: Do You Need a Sub-Brand?
Monday, May 20
One of the biggest concerns that we hear from luxury real estate marketing professionals is the fear of narrowing their niche to the top tier price range homes because it may alienate some of their friends or previous clients...
Luxury Real Estate Personal & Company Branding: In the Pink
Thursday, May 16
The proportions and combinations of colors used in your luxury real estate personal or company branding is an important aspect of communicating your marketing message. Certain colors have strong emotional connotations and als...
Luxury Real Estate Marketing: Open New Channels of Creativity - Part 2
Tuesday, May 14
As a luxury real estate marketing professional do you find yourself relying on the same sources of business to sustain your practice? It is easy to get complacent. But, by staying on this course you run the risk of getting s...
Real Estate Personal & Company Branding: Open New Channels of Creativity
Friday, May 10
A major part of our luxury real estate personal and company branding practice involves developing strategies to help our clients gain or sustain market leadership and also coaching them to execute their strategies. From our p...
The Language of Luxury Goes to Paris
Tuesday, May 07
We are excited to announce that The Language of Luxury has been invited by our LOL media partner, Luxe Corp, to cover the Club e-Luxe International Summit in Paris on June 12, 2013. This is the premier annual event on marketing via digital media for the luxury goods and services industry. We...
Personal & Company Branding: Say Artisan Organic Cheese - Part 4
Monday, May 06
Chèvre with Peppercorns - Made with Goat's Milk -BRAND POSITIONING- In Part 3 of this Luxury Real Estate Personal & Company Branding article series we discussed how Cowgirl Creamery, the Northern California (Sonoma County)...