Real Estate Personal & Company Branding: Open New Channels of Creativity
A major part of our luxury real estate personal and company branding practice involves developing strategies to help our clients gain or sustain market leadership and also coaching them to execute their strategies. From our perspective, the art of coaching is essentially this:
Encouragement to shift from reacting to current conditions to proactively creating new channels of creativity through which inspired, innovative action can flow.
Contrary to the majority of business coaches we believe that holding our clients accountable for anything is an utter waste of time-theirs and ours. For those of you who seek to consistently command the lion’s share of your marketplace, or a niche therein, there is absolutely no need for motivation tactics from your coach.
If you feel the need to be held accountable to achieve a goal of this caliber, motivation is the last thing that will work. It may be a quick fix at best, and it will not produce enduring results. Your passion and your competition should keep you engaged in the game and on your toes. Or, you might as well get out of the game, altogether.
There is no amount of wheedling, prodding, cajoling, coaxing, persuading, sweet-talking, enticing, invalidating, flattering or intimidating that will get you where you want to go.
Unwavering support and encouragement to dissolve your own self-doubts (the only thing that can stop you from consistently realizing your dreams) is the “secret sauce” that is required from your coach.
In this article series, we will discuss how proactively opening new channels of creativity can not only be the catalyst to attract new and exciting opportunities, but also to open the flood-gates of bountiful career satisfaction and self-actualization.
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