Luxury Real Estate Marketing: From Confetti to Rosemary
Thursday, April 05
As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace. It is a great way t...
50 Top Luxury Real Estate Markets in the USA: Steamboat Springs, CO
Tuesday, April 03
Steamboat Springs has a reputation as being one of the friendliest resort towns in the USA. The townspeople have a tradition of genuinely caring for each other, an “Old West” ranching tradition, that is engrained in the soul of the community. And, they are proud of it. Come Winter Olympics t...
Marketing Luxury Real Estate: Tour and Brew to Impress
Friday, March 30
When you are marketing luxury real estate, here is a fun way to impress your clients while driving them from property to property. Why not offer them an espresso? Handpresso, a French company is the creator of an outdoor vers...
Marketing Luxury Real Estate: Understanding Your Client's Mindset
Tuesday, March 27
Understanding the mindset of your high net worth clients is a high priority when you are marketing luxury real estate. The ability to temporarily step out of your own mode of thinking and see the world through they eyes is on...
Marketing Luxury Real Estate: Enchantment Marketing - Part 3
Monday, March 26
In marketing luxury real estate always keep this vitally important concept in mind: When Your Marketing and Branding Is Enchanting It Accelerates the Speed of Trust and Enables You to Close More Transactions When a home buyer o...
Marketing Luxury Real Estate: Enchantment Marketing – Part 2
Tuesday, March 20
Photo by Luis2007, In Part 1 of this article series we differentiated Enchantment Marketing from what many luxury real estate marketing professionals claim as “exceeding expectations”. Consumers have come to expect less and less professionalism f...