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50 Top Luxury Real Estate Markets in the USA: Telluride, CO

Thursday, March 15

Imagine a world class ski resort with no traffic or long lift lines, and no driving once you've arrived.  That is Telluride, Colorado. The Telluride Historic District (the majority of the town) is listed on the National Register o...


Marketing Luxury Real Estate: Enchantment Marketing

Wednesday, March 14

As a luxury real estate marketing professional, you know that referrals are the best way to ensure the success of your business.  The number of referrals you get are indicative of the service you give, and the success you will continue to have. When you give your clients something remarkable...


Luxury Real Estate Marketing: Is Your Target Market on Social Media?

Tuesday, March 13

As a luxury real estate marketing professional, you know that your presence on different social media platforms can be a relevant venue to market you and your properties.  However, given that your time is at a premium, it i...


Luxury Real Estate Marketing: The Art of Storytelling

Monday, March 12

Engaging buyers who are interested in purchasing properties in the upper tier of the market is really about showing them how they can live out their dreams in a given home in a particular marketplace.  That is why some of the...


Personal & Company Branding: Regaining, Obtaining and Retaining Trust

Friday, March 09

Developing a personal or company brand for luxury real estate marketing professionals involves the same branding process that is required by any major corporation.  The fundamentals are the same whether you are targeting the u...


Luxury Real Estate Marketing: Do You Know What Your Time Is Worth?

Tuesday, March 06

As a luxury real estate marketing professional it is important to constantly improve the way you run your business.  Inefficiency in any business is equal to amount of time wasted.   In financial terms this is known as return on investment or ROI.   First, you have to establish what your ho...