Luxury Real Estate Marketing: The New Frontier/Original Content Marketing
Monday, January 16
Another leading trend in the affluent sector that impacts luxury real estate marketing is the growing technology IQ of the affluent consumer. The affluent consumer has become tech savvy, and understands the value of the internet as a source of ori...
Luxury Real Estate Marketing: Redefining Luxury in 2012
Thursday, January 12
One of the leading trends in the affluent sector that impacts luxury real estate marketing is the change in how the affluent define luxury. The affluent are becoming “value masters”, the new badge of smart consumers. The annual Ipsos Mendelsohn Aff...
The Difference between a Trademark and a “Trustmark”
Wednesday, January 11
From a branding standpoint, there is a huge difference between a trademark and a “Trustmark”. If market leadership is your quest, this distinction is of paramount importance. Trust is the expectation that promises will be ke...
50 Top Luxury Real Estate Markets in the USA: Aspen, Colorado
Monday, January 09
Aspen, Colorado has long been considered a world class ski resort that attracts wealthy and famous visitors who seek the Rocky Mountain high life. Yet, the Aspen lifestyle, as described by locals, evokes a deeper, richer story, a story centered on a very strong sense of community that began...
Luxury Real Estate Marketing: Creating Customers for Life
Friday, January 06
A consumer’s first impression of a company or luxury real estate marketing professional is of paramount importance. If you manage to make an indelible positive first impression, your next challenge is to be consistent with every subsequent encounter over time. That is if you want to have a ...
50 Top Luxury Real Estate Markets in the USA: Hawaii - Part 4
Wednesday, January 04
Maui - The Valley Isle Sure, Oprah and many other celebs own homes here. But, top celebrity status on Maui belongs to Laird Hamilton, often referred to as the “greatest big wave surfer to have lived”. He is also credited for igniting the popularity of stand up paddling (SU...