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Personal & Company Branding: The Benefits of a Single-Word Brand Name

Tuesday, December 27

STING & SEAL ©Aleksandar Andjic - © Semisatch Choosing the right name for your personal or company brand can help you achieve a strong competitive advantage. One brand strategy that can help you to reach top-of-mind status in your marketplace, as ...


Personal & Company Branding: A Tale of Two Brand Personalities

Thursday, December 15

In great branding, the expression of the professional’s personality or the company’s personality shines through the brand identity in everything from the logo and slogan, to the website and the design of a store and the packaging, if it is a retail business. Clearly representing your personality...


Personal & Company Branding: Commanding the Lion's Share

Tuesday, December 13

Brand strategy is a concept that is often misunderstood in the realm of marketing luxury real estate.  The reason it is not crystal clear to many agents and brokers is because it only applies to the subject of gaining or susta...


Personal & Company Branding: Commanding the Lion's Share

Tuesday, December 13

Brand strategy is a concept that is often misunderstood in the realm of marketing luxury real estate.  The reason it is not crystal clear to many agents and brokers is because it only applies to the subject of gaining or susta...


Personal & Company Branding: Commanding the Lion's Share

Tuesday, December 13

Brand strategy is a concept that is often misunderstood in the realm of marketing luxury real estate.  The reason it is not crystal clear to many agents and brokers is because it only applies to the subject of gaining or susta...


Personal & Company Branding: Commanding the Lion's Share

Tuesday, December 13

Brand strategy is a concept that is often misunderstood in the realm of marketing luxury real estate.  The reason it is not crystal clear to many agents and brokers is because it only applies to the subject of gaining or susta...