Personal & Company Branding: All You Need Is Love
Wednesday, November 30
“All You Need is Love”-- Lennon-McCartney “All you need is love. But a little chocolate now and then doesn't hurt--Charles M. Schulz, Creator of “Peanuts” As a luxury real estate marketing professional, emotional branding can ...
Luxury Real Estate Marketing: Brand In Alignment with Beauty
Tuesday, November 29
Here is a quick personal branding quiz: What is most important when crafting your persional brand? Self expressionDesigning to meet the aethetic expectatons of your target market Capturing attention with the WOW factor!Standing out from your competition All of the above If you answered (5), ...
Marketing Luxury Real Estate: What Are You Trying to Say?
Monday, November 28
As a luxury real estate marketing professional, it is important that you get your marketing message laser sharp. You must speak to your target market in a language that they understand using words that resonate precisely with their mindset. The fast...
50 Top Luxury Real Estate Markets in the USA: Channel Island Region, CA
Monday, November 21
We began this article series on 50 Top Luxury Real Estate Markets in the USA in Santa Barbara, California and its adjacent wine country, the Santa Ynez Valley. But, the Santa Barbara Region is only one of the four regions that com...
Luxury Real Estate Marketing: Practical Luxury
Thursday, November 17
We often hear that time is money. Having time to enjoy the good things in life is a luxury. Yet, sometimes we are lured by lower prices or special offers, thinking we are saving money, when doing so can actually waste time. ...
Luxury Real Estate Marketing: No-Tech Marketing
Tuesday, November 15
No-Tech marketing can pack a bigger wallop than internet marketing. As a luxury real estate marketing professional it is important to have a balance of high-tech and no-tech marketing, as part of your strategy to achieve top-of-mind status in your...