50 Top Luxury Real Estate Markets in the USA: Hawaii - Part 1
Tuesday, September 20
Many people associate luxury real estate with the extravagant lifestyles of the rich and famous, with conspicuous consumption, creature comforts and sheer opulence. Although, this side of luxury can definitely be found on the Hawaiian Islands, there is a deeper, transcendent story of afflu...
Luxury Real Estate Marketing: The Danger of Ignoring Trends - Part 3
Thursday, September 15
Photo by Falcon 1708 Perhaps the most important business skill that you can cultivate as a luxury real estate marketing professional is listening. This does not only mean giving your clients your full attention in order to understand their needs. It also means listening to your own intuiti...
Achieve Market Leadership Faster By Narrowing Your Niche - Part 2
Tuesday, September 13
In Part 1 of this article serie3s we covered how narrowing your niche can speed up the process of achieving market leadership as a luxury real estate marketing professional. Selecting the right niche is essential. Reigning in...
Achieve Market Leadership Faster By Narrowing Your Niche - Part 1
Tuesday, September 13
Time and again we remind luxury real estate marketing professionals that focus is the name of the game. Becoming an expert in a particular niche and becoming identified with that niche in the minds of your target market equals...
Luxury Real Estate Marketing: The Five Moments of Truth - Part 3
Thursday, September 01
Zodiac Clock in Venice Italy In Part 1 and Part 2 of this article series we stated that the first moment of truth in the client acquisition cycle occurs before your prospective client meets you. If you were not referred by a family member, a friend or a colleague, making an indelible first i...
Luxury Real Estate Marketing: The Five Moments of Truth - Part 2
Wednesday, August 31
Big Ben The Key to Winning the First Moment of Truth: Make an Indelible First Impression We all know that referrals are the best source of new business in your luxury real estate marketing practice. For someone to refer you, you must have made a stron...