Luxury Real Estate Marketing: The Skill of Finding Your Niche
Friday, July 29
One of the most important skills you could possibly possess as a luxury real estate marketing professional is the ability to spot an underserved, potentially lucrative market niche that you believe you could serve better than ...
Imitation Is the Worst Way to Challenge a Market Leader
Wednesday, July 27
As a luxury real estate marketing professional, if you want to challenge the market leader in your area the last thing you want to do is imitate the incumbent. This is one of those branding traps that even some of the biggest...
Personal & Company Branding: What Is the Soul of Your Brand?
Tuesday, July 26
As a luxury real estate marketing professional, the fastest way to achieve market leadership is to identify a new category of business and start out as #1 in that category. One way to find a new category is to look for an underserved segment or niche within your marketplace. Then offer an e...
What Is the Recipe for Your Personal Point of View?
Thursday, July 21
Articulating your personal point of view is the essence of personal branding. The process of personal branding involves zeroing in on what is distinct about your personality and also your unique promise of value. Then it is a...
The Key to Building an Exemplary Luxury Real Estate Marketing Team
Tuesday, July 19
If you want to build an exemplary luxury real estate marketing team, look around you for examples of great teamwork to keep you and your team inspired. That is the key! Evidence of exemplary teamwork abounds. In sports when two teams are evenly matched and both display extraordinary teamwork...
Luxury Real Estate Marketing: Give Your Mouse a Break!
Thursday, July 14
To achieve and sustain top-of-mind status in your marketplace as a luxury real estate marketing professional, you need a plan that you can implement consistently. Sure, you can create a publicity stunt that grabs attention and...